Photos by Ulysses Ang |
The tides certainly have turned—it’s this singular thought that raced in my mind after turning on the TV. A few seconds of a generic daytime soap turned into a bombardment of ads; after all, what would you expect from the land of consumerism? The ads for Cialis and Robitussin were easy to ignore, but the ones from Ford weren’t. It’s the sort of car ad I wasn’t accustomed to: quoting gasoline mileage and maintenance cost over horsepower and torque. The US financial meltdown was certainly a factor, but moreover, it’s the overall change in corporate social responsibility that’s fueling this newfound green initiative. And car companies like Ford are taking the lead.