Monday, July 20, 2015
Isuzu Philippines Sales Up 50 Percent During First Half of 2015
Isuzu Philippines Corporation (IPC) has increased its sales volume by more than half during the first six months of 2015, compared to the same period last year.
Based on data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), Isuzu Philippines Corporation (IPC) has enjoyed a 58.2-percent sales growth for the first half of 2015 after selling 10,169 units in the first six months of 2015 as against the 6,429 units for the same period in 2014.
The said figures placed IPC in the fourth place among local automotive manufacturers with 7.1-percent of the market share.
Isuzu’s stellar performance can be attributed to the success of the newly-introduced Isuzu mu-X. Launched September last year, the mu-X has sold 4,819 units from January to June of 2015, which is 47.38-percent of the Isuzu’s total volume sales on the said duration.
For his part, IPC president Hajime Koso is keen that IPC can maintain the upward trend for the rest of the year. He also expressed great confidence that the mu-X will continue to lift Isuzu’s sales as this new SUV gains more followers.
“Introducing the mu-X last year was one of the best decisions we made. We expect it to continue as one of our bestsellers in the succeding months as market clamor for this SUV grows,” Koso said.
Meanwhile, the Isuzu Crosswind AUV and the Isuzu D-MAX pickup continues to show strength as they have also increased around 10-percent of their respective segments. The Crosswind sold 1,961 units on the first six months of the year and the DMAX figured in at 1,412 units.
Further, the said figures showed that the Filipinos continue to prefer IPC’s N-Series truck in the commercial vehicle category. Isuzu’s NHR and NKR light commercial trucks boosted its sales year-to-date (YTD) with 1,389 units sold in 2015 versus 1,010 units in 2014. The figure shows a 37.5-percent gain.
The N-series has captured 61.9-percent of the 1,806 light commercial trucks (Category III) sold on the first half of the year.
Moreover, IPC also continues to dominate the heavy-duty trucks and buses (Category IV and Category V) with 588 units sold from January to June 2015 versus 401 units sold on the same period of 2014. This represents an increase of 187 units or a rise of 45.4-percent in its sales volume.
The Japanese car maker’s NPR, NQR, and Forward trucks now accounts for 46.6-percent of all the heavy trucks sold for the first half of the year.
“For decades, Filipinos have seen our brand as a reliable partner in their daily lives- whether you are an entrepreneur, a family man, a truck driver or an off-roading fanatic. We are committed to improve our lines of vehicles as part of our responsibility to those who have been loyal to our automotive products,” Koso added.