Kia begins early countdown to one of tennis’ most awaited tournaments with Kia Lucky Drive to Australia!
Established in 2010, the annual promo for Kia test-drive participants gives a once-in-a-lifetime prize of a trip to Australia to watch the Australian Open, live. Since then, Kia fans and tennis enthusiasts fervently anticipate the contest.
The Australian Open is the first major event in the tennis calendar and is considered the Grand Slam of Asia and the Pacific. The tournament’s long history and highly competitive action make the annual event at the Rod Laver Arena a truly sought-after sporting event, followed and enjoyed by people of all ages and from all over the world.
Columbian Autocar Corporation (CAC), the exclusive distributor of Kia Motors vehicles in the Philippines, wants tennis and motoring fans in the Philippines to be part of this incredible experience.
Now on its 5th year, CAC will once again mount the Kia Lucky Drive to Australia contest and reward one lucky test-drive participant a trip for two to the Land Down Under!
CAC President, Ginia R. Domingo, underscored the brand’s strong belief in sports and expounded on the promo’s positive impact to the sport and to people.
She said, “Kia believes in the power of sports to unite, to empower the youth, and to promote camaraderie and that is why it has always been a staunch supporter of major sporting events. In the global stage, Kia is associated with the NBA, FIFA, UEFA EURO, World Extreme Games, and of course, the Australian Open. Here in the Philippines, CAC follows suit and supports football, basketball, and volleyball at both major and grassroots levels. Kia and CAC are both very devoted to sports and in turn, we want our supporters to take part in these ventures and enjoy them, too.”
Domingo added, “CAC makes it a point to bring Kia closer to the public in surprising and vibrant ways and through this promo, we can achieve that. Kia Lucky Drive to Australia brings together the worlds of motoring and of tennis. Not only will you get a different driving experience when you test-drive a Kia vehicle, you also get a chance to win an Australian trip like no other.”
From October 16 to December 13, 2015, select Kia dealerships will host weekend test-drive events where the participants will be eligible to join Kia Lucky Drive to Australia. Before the year ends, CAC will announce the lucky recipient of a trip for two to Melbourne, Australia, complete with city tours and tickets to an electrifying match at the Australian Open 2016!
- October 23-25, Kia Greenhills
- November 6-8, Kia Batangas
- November 20-22, Kia Pampanga
- December 4-6, Kia Araneta
- December 11-13, Kia Marcos Highway and Kia Molino