Friday, March 18, 2016

Mitsubishi Montero Sport Tops Mid-sized SUV Sales in February


Mitsubishi Motors Philippines Corporation (MMPC) sales remains strong as it concludes the month of February with total vehicle sales of 4,870 units. Based on the combined reports of Chamber of Automotive Manufacturer of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association (TMA), MMPC captured 19.4 percent market share keeping its strong number two position in the industry. MMPC’s January to February total sales volume grew by 33.1 percent compared to the same period last year.  Total CAMPI sales for the 2-month period grew by 24.5 percent.

Of its first two-months sales, MMPC have reported growth on all segments such as passenger car models with 36.6 percent, Fuso truck and bus at 30.8 percent and light commercial vehicles such as SUVs, pickups, utility vehicles at 31.7 percent.

For the light commercial vehicle sales, nearly half of the sales were contributed by the Montero Sport. Last month a total of 1,595 units of Montero Sport (combined previous model and all new Montero Sport) were sold which accounts for 49 percent of LCV sales and 32.8 percent of the total units sold by MMPC. CAMPI report also showed that the Montero Sport tops the midsize SUV segment for the month of February making it a consecutive bestseller in its segment since the start of the year.

The all new Montero Sport was launched last January and it was one of the highly anticipated releases in the local auto industry given much praises it received from Thailand market where it first debuted.

The all new generation Montero Sport continues to attract mid-size SUV buyers with its bold and striking exterior styling and best in class features. Mitsubishi Motors Corporation have engineered the all new Montero Sport to fully excite and exceed expectations of SUV buyers. MMC developed it from ground up in order to have superior running performance, unparalleled riding comfort and a host of advanced features.

And as competition in the SUV segments becomes fiercer with new models and promotional offers come into play, MMPC is confident that the new generation Montero Sport will still standout and regarded as the SUV to beat. MMPC First Vice President for Sales and Marketing Mr. Froilan Dytianquin said: “We are looking forward that the Montero Sport will remain as the best-selling midsize SUV in the market with the outstanding value for money that it offers. We are encouraging those who are purchasing an SUV to test drive the all new Montero Sport at any Mitsubishi dealer and experience for themselves what engineered excitement is all about”, Mr. Dytianquin said.

7 comments:

  1. If you exclude the old leftover Montero Sport units still being sold from the total figure, how many all-new Montero Sports did Mitsubishi sell last month? Would it still be the top selling midsized SUA, este SUV?

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  2. SUA again?! really? move on dude!

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    1. Of course we cannot move on. SUA issue is imbued with public safety, not to mention, the lives of not only the owner, driver and passengers thereof, but most especially the public.

      Now you know!

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    2. Be informed. https://www.youtube.com/watch?v=KvKElt_z6Kk

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  3. Hi Uly, from that 1,595 figures above how many units are from the "all new" Montero Sport? I am just curious because in your other article, the all new Everest sold 1,234 units for the month of February. Is Mitsubishi PH hiding something on the said units sold? Thanks.

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    1. It's combined both the new and old Montero Sport. Remember, MMPC decided to sell the new and old model side-by-side. If January was any indicator, the rough split would be 50-50. Safe to assume therefore that the new Montero Sport sold something like 700-800 units? We'll try to get the exact figure.

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  4. Thanks Uly for the reply. Difficult to choose (4x2 a/t) between the Everest, Fortuner & Montero. I hope in your next article you can do a comparison with these 4x2 cars. For now, I base it on the sold units. More sales means, more spare parts.

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