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October 2, 2020

Nissan Merges ASEAN Business Unit with Japan

Nissan’s ASEAN business will now be folded into Japan. That’s the surprising news coming out of the Japanese carmaker today.

In a move effective October 1, Nissan’s ASEAN business will now be integrated with Japan, forming a new region: Japan-ASEAN. Coinciding with the news, Yutaka Sanada, currently regional senior vice president and head of Asia & Oceania (A&O) operations will see a new role within Nissan. In his place, Asako Hoshino, executive vice president, will serve as the chairwoman of the region.

The Japan-ASEAN move is part of a broader realignment within Nissan which is all part of its four-year transformational plan, Nissan NEXT.

Nissan is realigning its operations from the current seven regions into four key regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania). The new structure will enable a heightened focus on core markets and will further empower regional management.

This realignment enables Nissan to be more competitive by improving the speed of our operations and help deploy our latest technologies consistently and quickly to customers the world over.

These changes represent a positive shift in the way the company operates with better global and regional integration. With the move, Nissan is poised to become more agile, innovative, and nurture a more transparent culture for sustained profitability and growth.

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