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Monday, December 20, 2021

NISMO To Return As Accessories Brand For Nissan


NISMO is pivoting their motorsports division into an global accessories brand as well starting April 1, 2022. This as Nissan plans to merge two affiliated companies: Autech and NISMO into the Nissan Motorsports & Customizing Co. Ltd. 

Nissan says the integration is aimed to better globally utilize Autech’s know-how in developing and manufacturing customized vehicles and NISMO’s brand power built up through motorsports. Positioned as an important strategic subsidiary, the new company is expected to contribute to Nissan’s sustainable growth.

The merger plans to deliver not just a range of complete cars such as the GT-R NISMO and 370Z NISMO, but will also include parts and accessories for global markets.

Nissan Chief Operating Officer Ashwani Gupta said: “Autech, with its wide range of expertise, is a pioneer of customized vehicles. NISMO, through motorsports and enhanced driving pleasure, is a symbol of the spirit of challenge in Nissan cars. We are confident that the integration of these two companies will bring us even closer to the pinnacle of exciting mobility we are aiming for.”

Autech and NISMO CEO Takao Katagiri said: “Both Autech and NISMO have more than 30 years’ experience and have a solid and wide fan base. By connecting the high aspirations of our employees and advanced craftsmanship for the future, we aim to reach ever greater heights as a presence loved and supported by customers.”

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