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December 27, 2021

Hyundai Cabanatuan Wins Big At 2021 Hyundai Trucks & Buses Dealer Awards


After awarding its “Most Resilient Dealers” in the Passenger Car category, Hyundai Asia Resources, Inc., did the same with their commercial vehicle dealers with the 2021 Hyundai Trucks & Buses ASTiG Dealer Awards.

The ASTiG Awards (Angat-Serbisyo, Tibay at Galing) pays tribute to the line-up of winners from the 16-strong HARI CV dealership network that have elevated their level of dealership performance through exceptional service, remarkable strength and excellence despite the challenges in the Year of the Metal Ox.

“Today’s triumphant moment is a testament of our shared resolve and responsibility to move the CV industry and the nation to where it should be—towards uplifting the lives of the humble entrepreneur, and every single Filipino that toils day and night to build a stronger, better Philippines,” conveyed HARI President & CEO Ma. Fe Perez-Agudo in her congratulatory address.

The virtual presentation awarded thirty ‘ASTiG’ champions and runners-up that excelled in five major categories, including the ESG Award of Excellence, inspired by HARI’s late chairman of the board, Mr. Edward S. Go. This distinct honor recognizes the dealers with exceptional contribution in managing dealership Environment, Social or workforce inclusivity, and responsible Governance over operational rigors through Empowerment, Sincerity, and Gratitude—the ideals that emulate the humble service and brave leadership of Chairman Edward S. Go.

The complete roster of awardees is as follows:

ESG Award of Excellence
  • Champion: Hyundai Trucks and Buses - Cabanatuan
  • Runner-up: Hyundai Trucks and Buses - Cebu
Department Awards

Hyundai ASTiG Awards for Sales Performance

Best in Fleet Sales (Government)
  • Champion: Hyundai Trucks and Buses - Cebu
  • Runner-up: Hyundai Trucks and Buses - Alabang
Best in Fleet Sales (Private)
  • Champion: Hyundai Trucks and Buses - Commonwealth
Best in Fleet Sales (PUV)
  • Champion: Hyundai Trucks and Buses - Cabanatuan
  • Runner-up: Hyundai Trucks and Buses - Davao
Top Sales Performance (Buses)
  • Champions: Hyundai Trucks and Buses - Alabang and Hyundai Trucks and Buses - Cebu
Top Sales Performance (Trucks)
  • Champion: Hyundai Trucks and Buses - Commonwealth
Top Sales Performance (PUV)
  • Champion: Hyundai Trucks and Buses - Cabanatuan
Top in Sales Target Achievement
  • Champion: Hyundai Trucks and Buses - Cabanatuan
Hyundai ASTiG Awards for After-sales Performance

Best in Customer eXperience Index

  • Champion: Hyundai Trucks and Buses - Cabanatuan
  • Runner-up: Hyundai Trucks and Buses - Cainta
Best in Call for Service Inspection (CSI)
  • Champion: Hyundai Trucks and Buses - Santiago (2S)
  • Runner-up: Hyundai Trucks and Buses - Manila Bay
Best in After-sales Operations
  • Champion: Hyundai Trucks and Buses - Alabang
  • Runner-up: Hyundai Trucks and Buses - Cainta
Top in After-sales Business Results (2S)
  • Champion: Hyundai Trucks and Buses - Santiago (2S)
Top in After-sales Business Results (3S)
  • Champion: Hyundai Trucks and Buses - Commonwealth
  • Runner-up: Hyundai Trucks and Buses - Manila Bay
Hyundai ASTiG Awards for Marketing Performance
  • Best in Overall Marketing Performance
  • Champion: Hyundai Trucks Buses - Cebu
  • Runner-up: Hyundai Trucks Buses - Batangas
Hyundai ASTiG Awards for Dealer Operations Performance

Best in Guidelines for Protection & Safety (GPS) Compliance
  • Champion: Hyundai Trucks and Buses - Cabanatuan
  • Runner-up: Hyundai Trucks and Buses - Baliwag
Best in Dealer Process Compliance
  • Champion: Hyundai Trucks and Buses - Cebu
  • Runner-up: Hyundai Trucks and Buses - Batangas
Best in Business Results Achievement
  • Runners-up: Hyundai Trucks and Buses - Manila Bay and Hyundai Trucks and Buses – Cabanatuan
  • Champion: Hyundai Trucks and Buses – Davao
Ms. Agudo capped off the awarding ceremony by affirming that, “Together, we have endured, survived, and thrived in the most ingenious and humbling of ways that shall inspire, shape, and influence the next generation of entrepreneurs. Indeed, we’ve made 2021 a milestone year. Let’s continue to courage on together, because with our collective power as Partners in Every Way, better days are sure to come. Congratulations at Mabuhay tayong lahat!”

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