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Thursday, March 3, 2022

Ford Is Splitting Its EV, ICE Businesses


Ford is splitting its core automotive business into two distinct, but strategically interdependent auto businesses: Ford Blue and Ford Model e. The move, which is part of the Ford+ plan, aims to drive growth and position the carmaker to outperform both legacy automakers and new EV competitors by allowing its designers, engineers, and developers to focus on the unique needs of each powertrain.

Driven by the success of the Mustang Mach-E, F-150 Lightning, and its EV division in China, Ford Model e will develop key technologies and capabilities such as EV platforms, batteries, motors, inverters, charging, and even recycling. This as Ford expects EVs to account for 30 percent of global sales in five years, and half by 2030.

Meanwhile, Ford Blue will focus on internal combustion engine or ICE products such as the F-Series, Ranger, Explorer, and Mustang. With that, Ford is dispelling notions that it’s planning to wind down or phase out gasoline-powered products.

With the creation of Ford Blue and Ford Model e, Ford is announcing several leadership appointments. Jim Farley will serve as president of Ford Model e, in addition to his role as president and CEO of Ford Motor Company.

Doug Field will lead Ford Model e’s product creation as chief EV and digital systems officer. He will also lead the development of software and embedded systems for all of Ford. Marin Gjaja will be Model e’s chief customer officer, heading the division’s go-to-market, customer experience and new business initiatives.

Kumar Galhotra president of the Americas and international markets group, will become president of Ford Blue.

Stuart Rowley and Hau Thai-Tang will take on new global roles to support Ford’s transformation.

Rowley will be chief transformation and quality officer. He will establish quality as a reason to choose a Ford and lead Ford’s drive to improved efficiency, reduced complexity and a lean, fully competitive cost structure across the enterprise.

Thai-Tang will lead Ford’s industrial platform as chief industrial platform officer. He will lead product development, supply chain and manufacturing engineering for ICE products and common systems across Ford Blue, Ford Model e, Ford Pro, and Ford Drive.

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