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August 5, 2022

Peugeot Says The All-New 408 Is A Work Of Art, So They Put It Up In A Museum

Peugeot thinks its all-new Peugeot 408 is a work of art that they’ve chosen a rather unexpected setting to display it: the Louvre-Lens Museum.

The Louvre-Lens is an art museum located in Lens, France, approximately 200 kilometers north of Paris. Visitors can now see the latest model from Peugeot which has been placed in a transparent ‘Sphere’, suspended and rotating in order to show it from every angle. This unexpected presentation, the brand says, is perfectly aligned with the 408’s equally unexpected design.

This marks the first public display of the all-new Peugeot 408, and a talented team of artists, engineers, and technicians from the Parisian creative studio Superbien implemented the project imagined by the OPEn agency. These specialists in the design of unique installations created this impressive setting, that leaves viewers questioning how the Peugeot 408 can be suspended, twisting, and turning inside “The Sphere”.

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