Search CarGuide.PH

March 28, 2026

Toyota And Suppliers Must Improve Quality, Productivity To Survive Says CEO


Toyota CEO Koji Sato is warning its top suppliers to boost quality as the carmaker continues to reel in from continuous recalls and breakdowns.

Reported by Automotive News, Sato said, “To enable us to make more cars, we must step things up a gear in areas such as building quality into every process.” He also warned suppliers that “unless things change, we [Toyota and its suppliers] will not survive.”

The latest in a string of recalls covers the Land Cruiser 300 and its transmission ECU. In Toyota’s findings, the special linear solenoids may stop working under certain driving conditions. If that happens, the Transmission Electronic Control Unit (TECU) and the Engine ECU may not properly detect or communicate the issue. When this happens, the transmission may overrev in certain gears resulting in transmission damage or a possible power loss while driving at high speed. In some cases, if specific parts of the transmission housing become damaged, transmission fluid may leak. Although uncommon, this could potentially result in a fire if an ignition source is present.

Toyota Motor Philippines confirms that 3,847 units of the flagship SUV are affected produced between November 22, 2024 to December 5, 2025. The fix will require a reprogramming of the transmission ECU at free of charge to the vehicle owners.

Back in Japan, Sato met with the carmaker’s 484 top suppliers telling them to brace for harder times ahead. He said that closer cooperation, innovation, and pragmatic planning and product development would be keys to co-prosperity.

For his part, incoming Toyota CEO (and current CFO) Kenta Kon says the company and its suppliers must not be lulled into a false sense of security just because of the carmaker’s profits and massive volume.

To help suppliers, Toyota is adopting new measures that will see them use more common parts across the line-up such as door handles and sun visors.

In addition, Toyota is relaxing its overengineered quality standards. Under Toyota’s previous quality standards, suppliers were often forced to scrap components because they had cosmetic flaws, even though they had no functional defect. These included headliner boards with an occasional black spot or steering wheels with imperceptible wrinkles in the molded resin. The same goes for wire harnesses which were discarded just because of discolored plastic.

Today, Toyota as well as members of the Japan Automobile Manufacturers Association (JAMA) is adopting the Smart Standard Activity. This includes the relaxation of specifications as well as standardizing specs on parts not visible to customers. At the same time, suppliers must dedicate to better quality inspection while cutting wastage and improving or developing new technologies.

8 comments:

  1. Toyota's quality seems to fade at present and I hope they could use this as a lesson to move forward and improve their quality standards. As their philosophy says, KAIZEN.

    ReplyDelete
  2. Fire away, toyota fanbois

    ReplyDelete
    Replies
    1. It's called being transparent and having accountability. Chinese cars though? Wala pa akong narinig sa recall regarding that software fiasco nung BYD na nawalan ng power at highway speeds 🫠

      Delete
    2. There's nothing physical to replace though and for a single rare event it's not enough to make them call every car in for servicing. In any case, for a brand that's gaining popularity it's normal to be scrutinized.

      Delete
  3. Transparency and communicating with the public that they are doing something to improve quality - build car buyers trust. in Toyota we can have peace of mind knowing we are being taken care of 👍👍👍

    ReplyDelete
    Replies
    1. Not sure it’s peace of mind, knowing something is about to breakdown, sabagay just park it in the garage and don’t use it is peace of mind

      Delete
    2. If you don't want peace of mind, buy chinese cars.

      Delete
  4. DNGA platform budget models such as Yaris Cross and Vios would never improve on quality. This guy is most likely talking about TNGA ones.

    ReplyDelete

Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.