Kia wants you to believe that they’ve moved up. With a new logo, tagline, and even dealership look the Korean automaker says they’re rocking more of a premium vibe now. Beyond all the marketing speak, the truth lies squarely in the pudding, or rather, in the cars. If there’s any chance anyone would take Kia’s aspirations seriously, they’d have to back them up with some great cars. First out of the gate is this: the 2022 Sorento—a mid-sized SUV that brings snazzy style, dizzying tech, and real space in the segment. It’s also mighty expensive now.
