Car designers are often constrained either by engineers or worse, by financers. But what happens when those limitations are removed? You get one-off concept cars like the Hyundai Insteroid.

Hyundai Motor Philippines Inc. (HMPH), brings the Hyundai Mobility Adventure (HMA) metaverse space out from Roblox to the Glorietta Activity Center. Earlier in the month, three dedicated virtual zones namely the Global Driving Center, Philippine Driving Studio, and Philippine Local Culture Zone, were unlocked in HMA. The unique Philippine elements incorporated within the game can be accessed only until March 1, however, from today to Sunday, February 26, mall goers will be treated to the same experience but beyond gadget screens. One of which is the Ioniq 5-powered Café where visitors may learn more about the brand’s first fully electric vehicle while at the same time enjoy a free hot or cold beverage.

Hyundai Motor Philippines Inc. (HMPH), together with Hyundai Motor Corporation (HMC), invites Roblox users to explore and experience Philippine-themed content at the Hyundai Mobility Adventure (HMA) metaverse space. HMA was developed in 2021 as a new-age online customer experience (CX) platform to introduce the brand’s latest products, initiatives and future mobility solutions to younger generations. It also provides constant in-game updates that aim to bring light to the different cultures of the regions that Hyundai is present in.