Abante Posible Ambassador Coco Martin met with Marileños and Bulakeños at Marilao, Bulacan during the nationwide Tamaraw roadshow organized by Toyota Motor Philippines (TMP) and Toyota Marilao, Bulacan, Inc. (TMR). Marilao is Coco’s third provincial stop after Cagayan De Oro and Tacloban, where customers have been sharing their stories of Abante Posible with the next-generation Toyota Tamaraw.
Coco shared his experience as a proud owner of his very own Toyota Tamaraw Utility Van which he uses for his business and for his employees’ transportation.
“Ang una-unang binili ko sa kanila (sa Toyota) yung Utility Van, kasi naisip ko gamitin sa negosyo na tinayo namin. Pag nag gogrocery kami, dito lahat namin nilalagay yung grocery namin. Kapag sa bahay kinailangan yung mga tao namin ng masasakyan, napaka komportable nila kasi aircon at maluwag,” Coco shared. (The first variant I bought (from Toyota) is the Utility Van, because I thought of using it for our business. Every time we buy groceries we load everything we bought here (in the Utility Van). At our house, if our employees need transportation, they can ride comfortably because there’s air conditioning and it’s spacious).
The Tamaraw ambassador also shared how delightfully surprised he was with the performance of the Toyota Tamaraw and how the clutch pedal is soft and easy to drive.
“Sabi ko ang tagal ko nang nagdadrive. Nagulat ako siguro dahil moderno na ngayon at inaayos ng inaayos ang makina. First time ko maka apak ng clutch na ganun kalambot, sabi ko bat napakalambot ng clutch neto at napaka lakas ng power? Nagulat ako dun sa performance ng Toyota Tamaraw,” he said. (I’ve been driving for a long time. I was probably surprised because (the Tamaraw) is modern now and the engine is continuously being improved. It’s the first time that I stepped on a clutch that is so soft. I said to myself, “why is the clutch so soft and there is so much power?” I was surprised with the performance of the Toyota Tamaraw).
Domingo Delizo from Pandi, Bulacan, is one of the many people in the showroom who got to meet Coco during his visit. Domingo praised the effectiveness of the Toyota Tamaraw for his business, saying that his business income has tripled ever since he bought his Toyota Tamaraw. Additionally, he says that he bought the Toyota Tamaraw due to the reliability Toyota vehicles provide to their customers. This has led to his family having peace of mind when it comes to their business operations. Domingo also shared that many people praise his Toyota Tamaraw, to which he encourages them to buy a unit as well, referring them to Toyota Marilao, Bulacan, Inc for their purchase.
Another customer, Estrella Maruyama, shared that they bought the Toyota Tamaraw as they wanted to experience the durability and quality that it offered. Once they received their Tamaraw, she was not disappointed as she found the interior to be comfortable and their rides with their Tamaraw to be smooth and relaxing. Estrella was so satisfied with her Toyota Tamaraw, that she recommended her daughter, Catherine, purchase one as well.
“At dahil sobrang nagustuhan ko (yung Tamaraw), ni-recommend ko agad sa anak ko, kaya kumuha rin siya kaagad. Ngayon, dalawa na ang Tamaraw sa pamilya namin. Ibig sabihin, hindi lang ako ang satisfied, pati anak ko satisfied din. Sa tibay, practicality, at comfort, masasabi ko, hindi lang sasakyan ang Tamaraw, katuwang talaga siya sa negosyo at sa buhay,” she shared. (Since I really liked the Toyota Tamaraw, I immediately recommended my daughter to buy one immediately. Now, we have two Tamaraws in our family. It means it is not only me who is satisfied, but also my daughter who is satisfied as well. Because of the durability, practicality, and comfort, I can say, that the Tamaraw is not only a vehicle but a partner in business and in life).
Amid the record sales and a high preferability among MSME owners, more Filipinos are choosing to make Abante, Posible with the Toyota Tamaraw as their mobility partner. The Toyota Tamaraw has been empowering communities ever since its launch last year, becoming an important aspect in many Filipino livelihoods. Marilao is no exception to this as TMR President Cosco Oben, emphasized the immense growth and importance of the Toyota Tamaraw to Marileños and Bulakeños, not only in business but also for family use. He also expressed his gratitude to customers in Bulacan for the trust they have placed in the Toyota Tamaraw.
“The next-generation Tamaraw is quickly becoming the mobility choice of many Marileños and Bulakeños. They see it as a practical solution for both business and family needs — reliable for their daily business operations, and dependable for bringing their loved ones where they need to be, with confidence and style. I’m truly grateful to our team and to our customers here in Bulacan for the trust they’ve given the Next Gen Tamaraw,” Oben said.
Local dealers such as Toyota Marilao Bulacan, Inc. have been an important aspect of the Tamaraw’s record sales, building a strong relationship with their local MSMEs and their owners. Dealers have been cultivating trust towards MSMEs with the Tamaraw at the forefront, leading to growth among MSMEs in the community.



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