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February 24, 2023

Hyundai Mobility Adventure Heads To Glorietta

Hyundai Motor Philippines Inc. (HMPH), brings the Hyundai Mobility Adventure (HMA) metaverse space out from Roblox to the Glorietta Activity Center. Earlier in the month, three dedicated virtual zones namely the Global Driving Center, Philippine Driving Studio, and Philippine Local Culture Zone, were unlocked in HMA. The unique Philippine elements incorporated within the game can be accessed only until March 1, however, from today to Sunday, February 26, mall goers will be treated to the same experience but beyond gadget screens. One of which is the Ioniq 5-powered Café where visitors may learn more about the brand’s first fully electric vehicle while at the same time enjoy a free hot or cold beverage.

“Hyundai Motor is proud to be the first global automotive company to offer such an innovation. For the brand, there is no limits to mobility which is why it equally devotes time and effort towards linking human beings in the real world with objects and tasks in the digital space or metaverse,” according to Mr. Cecil Capacete, HMPH Managing Director. “At HMPH, we embrace this way of thinking as it reminds and encourages us to live out our local tagline of ‘Innovate Everyday’. Our special feature in HMA helps us not only reassure the local market that Hyundai is and will continuously be a leader in future mobility but also ignite inspiration and aspiration among a younger audience.”

Other attractions include interactive trivia quizzes, puzzle games and freebies that can be enjoyed by every member of the family starting 10 AM to 10 PM. On top of that, Hyundai Motor’s new SUV-centered line-up in the country, from the Creta, Staria, Stargazer, and Tucson, is on full display. Customers who will be placing a reservation on-site during the 3-day event will be entitled to a discount voucher worth P 10,000 valid until March 31.

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