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February 21, 2023

Women Vote Ford Ranger As 2023's Best 4x4 And Pick-Up Truck

Touted as the most versatile and capable Ford Ranger ever, it is also officially the “Best 4x4 and Pick-up” according to the Women’s World Car of the Year (WWCOTY) judges.

Women’s World Car of the Year is voted for by a jury comprising 63 women motoring journalists from 45 countries across five continents, who make up the automotive industry’s only all-female jury.

Vehicles across six categories are assessed for safety, driving, comfort, technology, design, efficiency, impact on the environment, and value for money. The judges were impressed by Ranger’s breadth of abilities, stating: “This is a reliable, stylish, and charismatic pick-up. It moves with ease over any terrain. It’s as efficient as an off roader, but more practical thanks to its cargo box.”

Natasha Milner, platform program manager, Ranger and Everest said, “Having worked on the new Ranger right from the beginning, I know how much customer feedback was poured into the truck to ensure it was fit for work, family, and play. And, as a mother, I can fully appreciate the truck’s practicality and versatility. Thank you to the Women’s World Car of the Year jury for this award, which recognizes Ranger’s global appeal and ultimate capability.”

The next-generation Ranger is bold and confident on the outside with a defined new grille, rear box side steps, wider track and wheelbase, embossed tailgate and LED taillamps, and C-clamp LED headlamps that give it that unmistakable ‘Built Ford Tough’ look. Its cabin is completely redesigned with more comfort, technology, and functionality with the Ranger-first 8-inch digital instrument cluster, 10- or best-in-class 12-inch portrait touchscreen, 360-degree camera, and SYNC 4A with Wireless Apple Carplay and Android Auto capability.

An upgraded chassis and suspension, with a 50mm track width increase, ensure excellent ride and handling, whether riding with passengers, fully loaded with cargo or towing.

Safety remains at the core of the next-gen Ranger with a suite of advanced driver-assist technologies that include Adaptive Cruise Control with Stop-and-Go and Lane Centering, Autonomous Emergency Braking with Pedestrian Detection, Forward Collision Warning, and Blind Spot Information System with Cross-Traffic Alert & Braking and comes with standard 6 or 7 (for Ranger Wildtrak) airbags.

The next-gen Ranger was designed and engineered off the back of real-world customer feedback, with the team conducting more than 5,000 interviews across multiple countries. Ranger underwent millions of kilometers of testing across 10 different countries to ensure it meets, or exceeds customer standards for capability, quality, reliability, and durability.

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