Search CarGuide.PH

February 23, 2023

Just How Big Are Toyota Motor Philippines' Sales Numbers?

Toyota is probably only car brand capable of hitting the 10,000 units a month sales range consistently. Just last January, the country’s number one automaker managed to move 13,428 units or a 45.42 percent market share. Their closest rival, Mitsubishi is way behind with just 17 percent market share (5,030 units sold).

At a glance, those numbers already look crazy big, but let’s put things into perspective.

Picking out their best-selling vehicle, the Vios, Toyota managed to sell 2,598 of them in a single month alone; that’s more than what both Mazda (1,591) and Subaru (1,124) sold the entire 2022! Just the best-selling Vios variant alone—the 1.3 E CVT—sold 2,103 units! Bonkers, right?

Even when it comes to more niche products like the Camry. Toyota sold 15 of them in just a month—that is almost the Honda Accord’s entire 2022 sales (18 units).

Elsewhere, the Innova continues to be Toyota’s best-selling Commercial Vehicle (CV) with the best-selling variant being the 2.8 E AT with 953 sold, followed by the 2.8 J MT with 137 units. The Fortuner sold 1,003 units with Pinoy buyers almost evenly split between the 2.4 4x2 G AT (287) and 2.4 4x2 V AT (224). 

The Hilux, meanwhile, sold 1,261 units with the 4x2 Conquest AT being the top choice (278) followed by the 4x4 Conquest AT (209). By comparison, Nissan sold 924 Navaras, while Ford sold 874 Rangers in January. For Nissan, the best-selling variant was the Navara VE Calibre 4x2 AT with 300 sold, followed by the Navara 4x4 Pro-4X with 243. On the other hand, for the Ranger, it was the Wildtrak 4x4 with 267 sold followed by the Ranger Wildtrak 4x2 with 171 units.

When it comes to Lexus models, the best-selling nameplate last month was the Lexus ES which sold 26 units. This is followed by the Lexus IS with 19 sold with an overwhelming number going for the IS 300h (17 units).

You can check out the full breakdown of Toyota Motor Philippines’ January sales below just to get a better picture of their sheer size.
  • Toyota Yaris – 0 units
  • Toyota GR Yaris – 0 units
  • Toyota Wigo – 1,114 units
  • Toyota Vios – 2,598 units
  • Toyota Corolla – 100 units
  • Toyota GR Supra – 1 unit
  • Toyota GR 86 – 6 units
  • Toyota Camry – 15 units
  • Toyota Avanza – 1,181 units
  • Toyota Veloz – 1,060 units
  • Toyota Innova – 1,371 units
  • Toyota Raize – 983 units
  • Toyota Rush – 969 units
  • Toyota Corolla Cross – 227 units
  • Toyota RAV4 – 9 units
  • Toyota Fortuner – 1,003 units
  • Toyota Land Cruiser Prado – 16 units
  • Toyota Land Cruiser LC300 – 26 units
  • Toyota FJ Cruiser – 10 units
  • Toyota Hilux – 1,261 units
  • Toyota Hiace – 1,071 units
  • Toyota Liteace – 262 units
  • Toyota Alphard – 81 units
  • Toyota Coaster – 5 units
  • Lexus IS – 19 units
  • Lexus RC – 0 units
  • Lexus ES 350 – 1 unit
  • Lexus LS 500h – 0 units
  • Lexus LC 500 – 2 units
  • Lexus LS 500 – 2 units
  • Lexus ES 300h – 26 units
  • Lexus RX – 4 units
  • Lexus LM – 1 unit
  • Lexus GX – 0 units
  • Lexus LX – 1 unit
  • Lexus NX – 3 units
  • Lexus UX – 0 units


  1. Take that kingkuchi😎😎😎

  2. No one's buying the Yaris :/

  3. I don't think we can compare the vios vs mazda & subaru vehicles in terms of total number of units sold as they are in different categories and market. The vios in terms of qty or number units sold may overwelm both mazda & subaru but in terms of cost there is a big difference for the vios with less than 1M ave price vs mazda & subaru w/ ave price of +/-2M/unit.

  4. I guess Filipinos really dislike the Yaris.

    1. Yes agree! The Yaris is a good car as hatchback but the price.....tsk tsk

  5. You will be a fool to buy an overpriced Yaris which is a chopped Vios. Back then Yaris is cheaper than the Vios then pricing became a bit strange.

  6. Thanks Uly, nice to see my Lexus ES 350 on that stat sheet.

  7. Oh I thought Kuchi888 told us that T-Cross sold much more than the Raize that he kept on criticizing about with zero basis lol

  8. About time for Toyota Ph to bring in more electrified models, particularly BEVs.

  9. Good day!
    I am a college student researching how the price of the vehicle affects its sales. Pwede po ba ninyo i-reply sa akin yung link ng "Toyota Motor Philippines’ January sales"? Or physical copy lang po siya?

    Maraming salamat po in advance!

    1. This article talks about the sales of Toyota in January. If you need the industry, here it is:


Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.