Funny how the market has changed lately. Considered more as tools of the trade before, pickup trucks are now easily found on the high street, too. Driven by accessible prices (thanks in large part to the Philippine government) and an impressive array of creature comfort features, most see them now as sensible family vehicles or for some even status symbols as opposed to being mere utilitarian haulers they once were. This has led to the pickup truck segment to be the country’s fastest growing segment, and now, one of the most hotly contested as well. Everyone wants a piece of it, including this peculiar Korean carmaker, SsangYong.
