Wednesday, November 6, 2019

Caltex and LICA Auto Group Extend Partnership


Chevron Philippines Inc. (CPI), marketer of the Caltex, announced the renewal of its alliance with one of the largest multi-brand dealership in the country, LICA Auto Group. This undertaking entitles all LICA Auto Group’s vehicle owners to discounts.

LICA Auto Group owns 56 multi-branded car dealerships in Alabang, Metro Manila, Batangas, Cavite, and Laguna, and carries brands such as Nissan, Hyundai, Honda, Chevrolet, Suzuki, Volkswagen, Kia, Subaru, Foton, Morris Garages, Volvo, Mini Cooper, and JAC.

“Caltex continues to forge ahead with LICA Auto Group to let its consumers experience the cleaning power of Techron. This initiative with the LICA Auto Group is also a strategic move for us as it shares the same commitment in bringing added value to its customers,” said Louie Zhang, CPI Country Chairman. “Through this, LICA AutoGroup vehicle owners can experience the benefits of having Caltex with Techron in their vehicles plus enjoy savings per liter with their SavePlus card.”

“We’re very happy and proud to be continuing the collaboration that we started with Caltex in 2017 which has been well received by our customers,” said Doroteo R. Sornet, Executive Vice President and Chief Cooperating Officer of LICA Auto Group. “With the fuel discount card given by Caltex, we know we’re making our clients’ journeys on the road even more enjoyable and they are assured of getting quality fuel products that are reasonably priced.”

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