Monday, August 10, 2015
UPDATED: Ford Philippines Announces Retail Sales Date of New Ranger
UPDATE 1: The new 2016 Ford Ranger has officially debuted. Click here for the story (8/17).
Ford Philippines today announced July retail sales of 1,705 units, helping drive its year-to-date performance up 15 percent to 12,132 units.
Ford’s overall July sales were driven by continued strength in demand for the popular Ranger and EcoSport.
The Ranger has remained the country’s best-selling pickup truck this year, with July retail sales delivering 557 units and bringing its year-to-date performance up 24 percent to 4,884 units.
This month, Ford will unveil its new tough and smart Ford Ranger, setting a new benchmark in the pickup truck segment with an uncompromising blend of robust capability, craftsmanship and advanced technology. Featuring a new front end look, a stylish and functional new interior, and a host of safety technologies and smart features, the new Ranger builds upon a reputation of capability, innovation and comfort that has helped the Ranger to stand apart from traditional pickup trucks. Customer deliveries will start in September.
“The new Ford Ranger brings a whole new level of refinement and comfort to its segment without compromising on the rugged and tough capability that our Filipino customers expect. With our proud truck heritage and global expertise in the utility segment, we’ve made what is great even better,” said Kay Hart, Managing Director, Ford Philippines.
The popular EcoSport achieved record sales in July with retail sales rising 59 percent to 833 units, delivering its best month ever since being launched in the Philippines last year. Year-to-date sales of the compact SUV now total 4,966 units.
The sporty Fiesta contributed to the July performance with sales increasing 10 percent to 153 units, helping drive its year-to-date sales to 867 units.
Ford is also set to start retail sales of the all-new Everest in first week September. Arguably one of the automaker’s widely-popular SUVs, the all-new Everest marks a bold new direction for Ford in the mid-size SUV segment and is set to challenge what customers can expect from their traditional SUV.
This month, Ford will also celebrate the 20th anniversary and the re-opening of its Ford EDSA dealership – the first Ford dealership to open in the country two decades ago. Ford is on track with its dealership network expansion plan to open 40 locations by year end.