Saturday, August 22, 2015
Honda Cars Philippines Sustains Strong Performance, Sales Up 48-Percent from 2014
Honda Cars Philippines, Inc. (HCPI) starts the second half of 2015 strong, attaining exceptional sales and outstanding after-sales service performance.
To date, HCPI records a total of 10,467 vehicle sales from January 2015, 48 percent more than its retail sales for the same period in 2014. During the month of July, Honda recorded 1,732 vehicle sales, a 28 percent increase as against the same month last year.
Among the Honda vehicles in HCPI’s lineup, the New City remains to be the company’s best seller, contributing half of Honda’s average monthly sales. The 4th Generation City which debuted last year has been updated with a built-in navigation system that addresses customers’ need for a more convenient drive.
Also contributing to the significant increase in vehicle sales are Honda’s recently launched models, the All-New Mobilio, and the All-New HR-V.
The All-New Mobilio is Honda’s first seven-seater Multi-purpose Utility Vehicle (MUV) offering that caters to the needs and expectations of Filipinos in an affordable family vehicle. Since its launch in April, the All-New Mobilio has been well-received by Filipinos with more than 3,000 reservations in just three months.
The All-New HR-V on the other hand was launched together with the New City last June. The letters HR-V stands for Hip and Smart Runabout Vehicle that was designed to match the needs of customers who blend and balance career with an active lifestyle. To date, over 700 reservations were already gathered.
HCPI’s aggressive line-up expansion has enabled the company to cater to the needs and desires of the Filipino customers apart from increasing its market presence.
Furthermore, Honda ranked the highest in overall customer satisfaction with after-sales service among all the automotive brands in the Philippines. This is based on the study conducted by J.D Power Asia Pacific 2015 Philippines Customer Service Index (CSI). This demonstrates Honda’s commitment in providing new and quality products as well as ensuring the delivery of excellent service to its customers.