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Thursday, November 10, 2022

The MX-5 Remains A Success Story For Mazda In The Philippines

Mazda Philippines seems to have found the right recipe for success when it comes to its two-door sportscar, the MX-5. Just today, its exclusive Philippine distributor has announced that they’ve managed to hit the 1,000-unit sales milestone mark.

Previously, Bermaz Auto Philippines, has made known that the Philippines is the largest Asian market of the MX-5 outside of Japan. In fact, the fourth-generation roadster, codenamed “ND” already managed to outsell all three previous generations—NA, NB, and NC combined a couple of years back.

Now, the fourth-generation MX-5 has managed to hit another milestone by actually crossing the 1,000-unit sales milestone by itself. The feat, which is around 7 years in the making, happened just last October. Cumulatively, the MX-5 ND, in both soft top and retractable fastback (RF) has managed to move 1,009 units.

Out of the 1,009 units, 548 units are the soft top (359 equipped with the 6-speed AT, 189 equipped with the 6-speed MT). The rest (461) are the RF with 404 going for the 6-speed AT and just 57 going for the 6-speed MT. Top three colors are Soul Red Crystal (362 units) followed by Machine Gray (166 units) and Snowflake White Pearl (92 units).

The current-generation MX-5 was previewed for the Philippine market at the Manila International Auto Show in 2015. It was then followed two years later with the introduction of the RF variant. In 2018, the 2.0-liter Skyactiv-G engine received a significant power bump from 160 to 184 horsepower.

In 2021, the distributor announced that cumulative sales of the NC and ND—the two MX-5 models launched when they took over the Mazda brand in 2012 reached 853 units. That same year, they pioneered the unique “Build Your MX-5” personalization program. Just a year later, they showcased the revised version of the sportscar which debuted a new handling technology called Kinetic Posture Control or KPC.

Throughout the stewardship of the Mazda brand under Bermaz, the country received several special or limited-edition variants of the MX-5 including 25 units of the MX-5 25th Anniversary Edition (NC), 30 units of the MX-5 30th Anniversary Edition, 24 units of the MX-5 Mazda 100 Years Edition, and just recently, 30 units (and still going) of the MX-5 Miata Club Philippines 25th Anniversary Edition.

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