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Tuesday, November 15, 2022

Mazda Reveals Replacement To Soul Red: Artisan Red Premium


Ten years after the launch of Soul Red Crystal, Mazda has revealed its possible replacement: Artisan Red Premium.

Set to be introduced in Mazda’s current line-up as well as upcoming members of the Large Product group (CX-60, CX-70, CX-80, CX-90), Artisan Red Premium is their fourth “Takuminuri” color—after Soul Red, Machine Gray, Platinum Quartz, and Rhodium White.

The underlying concept was to create a red found in mature red wine. Artisan Red Premium accentuates the strength and beauty of Mazda’s Kodo design form. It features a fine-grained transparent red shining brightly, while the dominant shade produces a profound depth and richness, rendering a high level of contrast.

Also, similar to Soul Red Crystal, Artisan Red Premium is comprised of three layers: a clear layer, translucent paint layer, and a reflective/absorptive layer.

For the translucent paint layer, a high-chroma pigment is employed that people perceive to be the reddest of reds, a pigment also used for the Soul Red Crystal. For the reflective/absorptive layer, Mazda applied a technology that more smoothly aligns aluminum flakes at regular intervals like Rhodium White. In addition, they improved on the jet-black pigment (like Machine Gray), which renders shade.

All in all, this combination of technologies developed over a period of 10 years conveys brightness in highlights produced by strong reflection and the richness of shades created as light is soundly absorbed so as to achieve a balance between transparency and a mature profoundness.

Do you like Mazda’s new trademark color?

5 comments:

  1. Mazda's red colors are strikingly beautiful yet elegant.

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  2. This will be a good color option for titas.

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  3. replacement? so soul red will be gone? this looks like a deeper darker shade of cherry red which classy unlike the sporty look soul red

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    Replies
    1. Mazda might be shifting its image to appeal to the older female demographics.

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    2. No official stance from Mazda yet, but seems for larger models, it will replace Soul Red. If ever, Soul Red will continue for smaller vehicles (CX-5, Mazda3).

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