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March 30, 2023

Yaris Is Latest Toyota Nameplate To Reach 10 Million Cumulative Sales

The Yaris nameplate has reached 10 million cumulative global sales, joining the ranks of other esteemed Toyota models including Corolla, Camry, RAV4, Hilux, and Land Cruiser. 

For almost a quarter of a century, it has been a benchmark for innovation and a pioneer for introducing new technologies and concepts to the sub-compact segment.

It’s a truly global Toyota model, manufactured at sites around the world. Initial Yaris production started in January 1999 at the Takaoka Plant in Aichi, Japan, but today, its footprint has expanded to 10 countries: Japan, Brazil, China, Taiwan, Indonesia, Malaysia, Pakistan, Thailand, France, and Czech Republic.

As part of its mission to provide stylish, practical mobility for the demands of modern life, the Yaris has an enviable history of innovation in safety, efficiency and performance, driving an enduring allure for customers.

The first generation Yaris won the coveted Car of the Year title in 2000, the first Toyota model ever to earn that accolade, complementing the Japanese Car of the Year in the same year awarded to the Toyota Vitz, the name of the model in Japan. Every subsequent generation of Yaris has been short-listed for Car of the Year and, in 2021, the current generation became the first nameplate to achieve a second Car of the Year title in the 21st Century.

In the late 1990s, Toyota wanted to develop a new sub-compact hatchback that will follow the footsteps of the highly regarded Starlet. To achieve this, the model had to adopt a modern appearance and feature the latest technologies, offering a preview of motoring in the next millennium by re-writing the rulebook for small cars with its revolutionary “big-small” design.

Apart from affectionate nicknames, the Yaris has been known by different names around the world. The now well-known Yaris name is derived from “Charis”, the singular form of Charites, the Greek goddesses of charm, beauty, nature, human creativity, goodwill, and fertility.

Since the model’s debut in Japan in 1999 until the launch of the current generation, the model was marketed as Vitz. Depending on variant and region, the model has also been known as the Toyota Platz, Echo, Belta, Vios, and Scion iA. It has also been marketed as the Daihatsu Charade and Mazda2 in certain markets.

The 10 million cumulative sales milestone considers only the Yaris, Vitz, Yaris Cross, and GR Yaris nameplates.


  1. 3rd world Yaris Sedan and 3rd world Yaris hatchback included in it πŸ˜‚
    The country where Yaris Sedan flopped big time is India πŸ˜‚ Indians didn't like the weak engine,build quality,design and driving dynamics of the Yaris Sedan based on the pang tax special Vios πŸ˜‚

    1. Anony 10:58 is so....Envious😳😳😳

  2. Kung hindi nabuo/nilaunch ang Yaris nung 1999 baka wala ding Vios nung 2003 model

  3. Philippines is getting the 3rd world low quality version of the Yaris Cross based on the DNGA platform this year as replacement for the 3rd world ancient Rush with Sarao Jeep-like ride quality πŸ˜‚πŸ˜‚πŸ˜‚
    1st generation Toyota Echo and Echo are a huge FLOPS when it arrived in the local market πŸ˜‚

  4. Toyota Yaris Sedan aka Vios Taxi scored 1 star at Latin NCAP πŸ˜‚πŸ˜‚πŸ˜‚
    Tin can taxi Yaris Sedan/Vios πŸ˜‚πŸ˜‚

    1. toyota number in ph, number in the world due to its time tested proven reliability and durability. Inggit pa more....πŸ₯²πŸ₯²πŸ₯²...flopped kasi ang idolised nyang proven unreliable china cars.

    2. Number one dahil pang taxi πŸ˜‚πŸ˜‚πŸ˜‚
      Cheap 3rd world ala Maruti πŸ˜‚πŸ˜‚

    3. Ha ha ha inggit pa more🀣🀣🀣 toyota captures 50% of ph car market, toyota sold 10 MILLION cars worldwide year on year on year πŸ‘πŸ‘πŸ‘Now thats a FACT, how about the sales performance of your idolised unreliable china cars with junk resale valueπŸ₯΄πŸ₯΄πŸ₯΄ hahaha marami pang kakaining alikabok china cars mo.


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