Search CarGuide.PH

March 21, 2023

This Is Your First Look At The All-New 2024 Mitsubishi Strada

Mitsubishi Motors is previewing the all-new Strada (aka Triton or L200 in overseas markets) with the display of the XRT Concept.

The all-new Strada will have its first full re-design in approximately nine years and will be the sixth generation of Mitsubishi’s mid-sized pickup truck. It will launched in Thailand first towards the end of this year, before being sequentially released in the rest of ASEAN and other global markets.

A camouflaged, concept car version of the all-new Strada/Triton, the XRT Concept is characterized by a fierce expression on the front and a robust hood that continues to the side with bold, horizontally-themed styling. Further, the concept car is fitted with front and rear over fenders as well as mud-terrain tires, giving it the powerful drive to compete in grueling rallies and the dynamism to dash across the terrain. The body features a camouflage design inspired by lava rocks packed with condensed energy, and the sides have been adorned with a graphic of the 10-parallel line Ralliart brand icon that expresses Mitsubishi Motors’ passion for driving.

”Fiscal [year] 2023 is an important year for Mitsubishi Motors to accelerate our business in the ASEAN region, with the launch of a fully revamped Triton and an all-new compact SUV,” said Takao Kato, president and chief executive officer, Mitsubishi Motors. “The all-new Triton is going through final touch-ups in preparation for its release, as we have performed rigorous endurance tests around the world while also incorporating the know-how gained from rally activities. With the new vehicle launches as the centerpiece, we will continue our drive toward further growth. Please look forward to the future of Mitsubishi Motors.”

Not much is known about the all-new Strada/Triton, but according to Kato-san, the Mitsubishi pickup will incorporate their know-how gained from their rally experiences, specifically the Asia Cross Country Rally which it won in 2022. A prototype version will join the 2023 AXCR under the Group T1 class.

It will likely keep a diesel powertrain, but Mitsubishi has confirmed that an all-electric version is also on its way soon. It will still be built at the Laemchabang Factory in Thailand from where it is exported to about 150 countries worldwide.


  1. The proportions are a lot better than the Stradas that came before it. The awkward long rear overhang and J cab design looked really messy before. The new proportions are much cleaner and balanced, but I guess this comes at the expense of the (relatively) tight turning circle that the old Strada had. I hope the production version gets rear disc brakes because previous spyshots suggest that it wouldn't.

  2. We now have an option for upgrade-shy dmax and overpriced Hilux. ✌️😀


Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.