Hyundai is going squarely against the Nissan Leaf with the launch of the first model in their new dedicated EV brand, Ioniq.

Hybrids are commonly associated with manufacturers like Toyota, and that’s understandable because the Prius is the world’s best-selling hybrid and is the official poster child of environmentally-conscious motoring. That said, some don’t want to drive a Prius, and that’s understandable. It’s weird-looking, and at least in the Philippines, priced like an executive sedan. Enter the Hyundai Ioniq Hybrid—a car that says it’ll do everything the Prius can do. But the question is, can it do things better?

Hyundai Asia Resources, Inc., the exclusive distributor of Hyundai vehicles in the Philippines isn’t taking the arrival of the Toyota Corolla Altis Hybrid sitting down. In fact, they’ve now thrown the gauntlet down in terms of fuel efficiency with its Ioniq Hybrid, achieving 1,956 kilometers of range with a single tank of fuel.

Hyundai Asia Resources Inc., showcases their leadership in mobility solutions with the announcement that two electric vehicles will make their way to Philippine shores: the Kona Electric and the Ioniq Electric.

Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles brought not one, not two, but four vehicles to the Manila International Auto Show which the company dubbed, “The Greatest Show from Hyundai.”

With 420 cars in contention, women have voted the Hyundai Ioniq as their World Car of the Year this 2017.