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Tuesday, August 25, 2020

MG Philippines Reveals New Tagline, Brand Promise

MG Philippines celebrates almost two full years of operations in the country with a redefined tagline and brand promise, as it continues to provide well-appointed, modern, attainable cars, and client- and consumer-centric aftersales services for every Filipino.

When MG Philippines made its local debut in October 2018 the excitement to introduce the brand and its impressive, value-positive lineup was clear. “Meet MG” was a big phrase for the brand then as the public was naturally very curious about the newest cars on the block.

Almost two years down the road and MG Philippines has distilled its observations of the local motoring landscape and the reception clients have towards it into a single tagline; more than just a new slogan, it is an actionable brand promise that MG Philippines intends to continue upholding.

“Expect Extraordinary” is all about living up to expectations. MG Philippines has developed a deep connection with its clientele and its target market and is both humbled and enthused by the positive tone surrounding the brand in public conversation. With this, MG Philippines is driven to continuously deliver on its brand promise—and this is something that that both long-time and new clients of MG Philippines can count on.

“To get behind the wheel of a modern MG is to Expect Extraordinary,” says Atty. Alberto B. Arcilla, President and CEO of MG Philippines. “It is our privilege at TCCCI to witness the continuous growth and expansion of MG here in the Philippines, and this motivates us to stay on course to always deliver on our brand promise. We are poised to uphold this—no matter the circumstance—fueled by the confidence afforded to us by our international principals, our clients, shareholders, bank partners, media affiliates, and followers. We are likewise reinforced by the strength of our vehicle lineup and its attractive pricing, and numerous aftersales complements we have prepared for our clients which will indeed make owning an MG a unique and extraordinary experience.”

As the brand continues to gain traction in the Philippines, MG Philippines remains steadfast in its commitment to its new brand tagline by continuing to provide quality, reliable, value for money mobility solutions as the local automotive continues to evolve. With new car introductions, more customer-first car ownership promos, more MG dealerships scheduled to rise, and a new online sales platform to make buying the MG of your dreams that much easier scheduled to launch before 2020 comes to a close, Filipinos can definitely bank on MG Philippines’ brand promise.

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