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Wednesday, March 3, 2021

Chery Auto PH Backpedals on Price Increase


In what could be the oddest pricing move in the local automotive industry, Chery Auto Philippines has decided to backtrack on its planned price increase brought on by the DTI’s safeguard tariff.

According to the Chinese auto brand, they have elected to absorb the price increases for the entire month of March. This comes after they initially announced an increase last March 1.

“We previously announced price increases in compliance with the Department of Trade and Industry’s Department Administrative Order (DAO) imposing a provisional safeguard tariff on certain imported cars and light commercial vehicles, but we have decided to absorb the tariff instead of passing it on to the consumer with higher prices,” said Rommel Sytin, Chery Auto Philippines President.

On the flipside, this backpedaling could be seen as a response to fellow Chinese brand, Geely. Geely, it must be remembered, was first to announce their intention to increase prices this March, but opted to postponed the planned increase to April instead.

As reference, see the new (old) prices of Chery’s models until March 31 below:
  • Cherry Tiggo 2 MT - P 695,000
  • Cherry Tiggo 2 AT - P 770,000
  • Cherry Tiggo 2 Two-Tone AT - P 785,000
  • Chery Tiggo 5x MT - P 818,000
  • Chery Tiggo 5x AT - P 860,000
  • Chery Tiggo 5x Luxury AT - P 950,000
  • Cherry Tiggo 7 Comfort AT - P 1,128,000
  • Cherry Tiggo 7 Pro AT - P 1,198,000
  • Chery Tiggo 8 Luxury AT - P 1,280,000
  • Chery Tiggo 8 Luxury EX AT - P 1,340,000

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