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Tuesday, March 16, 2021

This is Kia's New Design Language


When Kia showed off its new logo and brand identity, the Korean carmaker promised that it’ll come hand-in-hand with a new design language. Well, that design language has now been unveiled with its first-ever dedicated battery electric vehicle—the 2022 Kia EV6.

The new design philosophy is called, “Opposites United.” It supposed to take inspiration from the contrasts found in nature, and even in humanity. It evokes natural energy, while contrasting them with sharp elements and sculptural shapes.

The Opposites United design philosophy has five key pillars: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’, and ‘Tension for Serenity’.


Despite the new design language, the iconic “Tiger Nose Grille” remains. On the EV6 though, it’s morphed into the “Digital Tiger Face.” The design of the lamps also includes a ‘sequential’ dynamic light pattern. Below this, a low air intake visually widens the front of the car, accentuating its high-tech image.

The side profile displays a crossover-inspired design aesthetic, which is modern, sleek, and aerodynamic. This contrasts with sharp lines and high-tech details to create a sense of tension in the design. A swept-back windshield provides dynamism and purpose, while bold rear haunches add volume. A character line runs along the bottom of the doors curving upwards towards the rear wheel arches, visually elongating the profile of the car.

The rear displays a sloping C-pillar with an integrated black glossy insert, which visually widens the window glass. Above this sits a prominent roof spoiler that channels air down towards a raised lower spoiler that sits atop the car’s unique rear light cluster.


Inside, the Kia EV6 profiles an innovative use of space, creative a unique driving experience.

One of the most striking elements of the new interior is a seamless high-tech curved high-definition audio visual and navigation (AVN) screen. The simple form language of the wide curved screen and the slim dashboard give the space an open feel. Extending from the steering wheel across to the center of the car, it displays an instrument cluster in front of the driver, with infotainment and navigation above the center console. The width of the screen creates an immersive experience for the driver, while a minimal number of physical buttons offer an uncluttered and soothing driving experience.

Underneath the AVN screen, passengers control HVAC (heating, ventilation and air conditioning) settings by using haptic ‘buttons’, while below this panel the dashboard slopes away towards the front of the car, creating a sense of space and openness for the front-seat passengers.


The seats are slim, lightweight and contemporary, and clad in modern, visually interesting and robust fabrics created using recycled plastics, which create yet greater openness in the cabin.

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