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March 17, 2021

BMW Accelerates Shift to Electric with First-Ever i4 Gran Coupe

The BMW Group is accelerating its move to go fully electric. This, as the German automaker pulled the wraps off its first-ever i4—its fully electric gran coupe.

As a group, BMW, MINI, and Rolls-Royce will reduce powertrain combinations by 50 percent by 2025, and among this number, it’s lessening the number of traditional internal combustion engines—both gasoline and diesel by 30 percent.

By next year, The BMW Group aims to sell one million electric models. By 2023, they will have 13 fully electric vehicles, encompassing 90 percent of all segments they currently are in from compact to ultra-luxury models. This includes the announcement of both an X1-sized and 5 Series-sized EV. By 2025, they will target sales of two million electric models—ten times last year’s volume.

One of the key models is the first-ever i4. “With its sporty looks, best in class driving dynamics and zero local emissions, the BMW i4 is a true BMW. It makes the heart of the BMW brand now beat fully electric,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

The BMW i4 is a fully-electric 4 door gran coupe and will enter the market by the latter part of 2021, including a BMW M Performance variant. The model line will be available in different versions covering ranges of up to 590 kilometers. With a power output of 530 horsepower, it can go from 0-100 km/h in just 4 seconds.

The BMW Group also confirmed that MINI will be the first brand to go fully electric due to its “urban positioning”. By 2025, it will debut its last combustion engine, and by early 2030, it will sell purely electric models.

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