Search CarGuide.PH

Wednesday, March 31, 2021

What's Going on with Subaru Dealerships?

Today marks the last day of Subaru Alabang, almost a decade since it opened under the management of the ANC Group.

Throughout its run, Subaru Alabang (aka Whitehorn Motors Corporation) has become one of the most important dealerships for the six-star brand. At its peak, it managed to register close to 20 percent of all of Subaru’s Philippine sales and was instrumental in the brand’s expansion down south.

Separately, Subaru Cainta (aka Brescia Auto Corporation) is also closing today.

With the ANC Group’s closure of all of its Subaru branches—Alabang, Sta. Rosa, Lipa, and Batangas—would-be Subaru buyers and current Subaru owners are surely concerned. It’s a concern that Subaru’s official Philippine distributor, Motor Image Pilipinas just put to rest.

While Motor Image Pilipinas is studying to bring back Alabang into its roster either as a distributor-owned dealership or a franchise dealership, the company is pointing its southern customers to its newly opened Imus, Cavite showroom for now.

Subaru Imus, Cavite is owned and operated by AVB Motorhub Pilipinas, a seasoned dealership that also deals in Kia (Cabanatuan) as well as KTM motorcycles in Alabang and Lipa.

Subaru Imus, Cavite was supposed to hold its official opening today, but the implementation of ECQ in “NCR Plus” meant that its opening will be delayed. That said, its service center is expected to go online by the second half of 2021.

Subaru customers can contact Subaru Imus, Cavite at +63 917 509 1376 or visit the showroom at Casa Bellisima, Barangay Anabu, Imus City, Cavite.

Meanwhile, another franchise dealer has also been appointed for Lipa City in Batangas. It will join the soon-to-open Subaru Pangasinan (Grand Canyon Multi Holdings, Inc.) and Subaru Legazpi (Automarken, Inc.)


  1. Was franchise contract not renewed? Sounds very odd that just suddenly stopped abruptly without signs warning

    1. They've closed down a lot of Chevrolet and Subaru dealerships owned by ANC Group as they want to focus now on Geely,MG,Honda and Suzuki which are easier to sell.

    2. ANC never had Chevrolet

  2. Yay in Imus, Cavite. That would be a welcome news so then i wont have to go to SUBARU Manila Bay for my service needs.

  3. Could be the horrible service

  4. My hunch is that it will be converted into a Geely dealership... might become Geely Alabang.

  5. Good riddance. ANC service is bad anyway. I always bring my vehicle all the way to BGC or Manila Bay even if Subaru Alabang of ANC is accessible

  6. ANC / SUBARU Philippines could have atleastsent all its Alabang Customers Notice via email on branch closure, and advise how (car history data) will be kept by subaru Phil and info on other branches we can service of.


Feel free to leave your comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove these comments.