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Sunday, March 14, 2021

Volkswagen PH Ready to Charge into a Vibrant, Energetic Future


At this historic crossroads for Volkswagen, the way forward has been chosen: the future that is vibrant, electric, and energetic, but still firmly rooted in its origins. With that, Volkswagen Philippines is ready to charge into the future with the “New Volkswagen.”

The digital-first initiative aims to employ groundbreaking automotive and digital technology to make its brand, its business, and its motoring community sustainable, inclusive, and interactive.

Aside from the announcement of a more globally-oriented line-up starting with the 2021 T-Cross, the German brand has confirmed that they are looking into bringing their ID. Family of all-electric vehicles or EVs as part of their mid-term goal. This is aligned to the automaker’s global initiative to be a carbon-neutral company by 2050.

Aside from product plans, the Volkswagen Philippines is further enhancing its aftersales services with its campaign, “Keep your Volkswagen running like a Volkswagen.” The campaign enables improved aftersales services on all fronts, such as limiting PMS to just once a year which leads to 20 percent less cost of ownership compared to its competitors; three-month stock on parts; enhancements in service quality via Express Service, free 24/7 Emergency Roadside Assistance (ERA), and employing technicians trained by globally certified trainers back by on-site and virtual diagnostic technical support.

Volkswagen Philippines says no new dealership will open this year, but plans are underway to incorporate the vibrant new brand identity. Moreover, they plan to appoint and ground break at more locations nationwide with plans to open them from 2022 onwards.

Volkswagen Philippines says that the global refresh of the Volkswagen brand comes at an opportune time, as the world bounces back from the socioeconomic setbacks of 2020 caused by the COVID-19 pandemic. As the local automotive industry recovers from a 40 percent loss in sales, Volkswagen Philippines shares in the enthusiasm of the rest of the motoring companies in the recovery and growth of the market.

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