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July 24, 2021

Mercedes-Benz To Be An All-Electric Brand By 2030

Mercedes-Benz is shifting from an electric-first to an electric-only strategy by the end of the decade. This was announced by Ola Källenius, CEO of Daimler AG and Mercedes-Benz AG (pictured in lead photo).

By 2022, Mercedes-Benz will have battery electric vehicles (BEV) in all segments it serves. From 2025 onwards, all newly launched vehicle architectures will be electric-only and customers will be able to choose an all-electric alternative for every model the company makes.

To facilitate this shift, Mercedes-Benz has announced three all-new, all-electric platforms which are scalable and modular: MB.EA will cover all medium to large size passenger cars, AMG.EA will be dedicated to performance vehicles, and VAN.EA will be for its light commercial vehicles. 90 percent of Mercedes-Benz EVs will share battery technology, helping them build economies of scale.

Hand in hand with these new platforms and battery-related investment, Mercedes-Benz will integrate more development surrounding EV powertrains in-house. This will include items such as electric motors, inverters, and software.

One such vehicle is the Vison EQXX—an electric vehicle with a range of more than 1,000 kilometers. With a world premiere set in 2022, the automaker has tapped engineers comprised of experts from Mercedes-Benz’s F1 High Performance Powertrain division to deliver single-digit figures for kwh per 100 kilometers. Knowledge gained from the Vision EQXX will then make their way to other Mercedes-Benz EV products.

Mercedes-Benz is also getting into the vehicle charging business with “Plug & Charge.” Setting it apart from other charging stations is that customers can plug-in, charge, and unplug without extra steps needed for authentication and payment processing. It will also offer a “bespoke charging experience with top-notch facilities.”

Furthermore, Mercedes-Benz is working with energy company Shell on expanding the charging network. Customers will get enhanced access to Shell’s Recharge network consisting of over 30,000 charge points by 2025 in Europe, China, and North America—including over 10,000 high-power chargers globally.

These new steps are a big change from last year’s targets where Mercedes-Benz made the assumption of selling 25 percent hybrid and EVs by 2025. Today, that target is now up to 50 percent by the same year. With that, investments into combustion engines and plug-in hybrid technologies will drop by 80 percent between 2019 and 2026.

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