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Tuesday, July 27, 2021

SsangYong To Embrace SUV Identity With Upcoming X200 SUV


Beleaguered Korean automaker SsangYong Motor isn’t taking the news of its court-led receivership sitting down. This after they unveiled the design of their next-generation SUV, codenamed the X200.

Following the design cues found in its other upcoming J100 mid-sized all-electric SUV, the X200 takes on a design philosophy called, “Powered by Toughness.” It fuses retro-inspired cues along with modern-looking lines.

Powered by Toughness is a design philosophy that emphasizes the importance that SsangYong places on the value of design. It is based on four formative concepts: Robust Architecture, Unexpected Delight, Vibrant Contrast, and Communion with Nature.


“Of these four elements of sculptural identity, ‘Robust Architecture’ pursues the beauty of tough structural shape and detailed sculptural beauty. ‘Unexpected Delight’ appeals to differing lifestyles, offering amusement and excitement by embodying a design that values more than mere transportation. ‘Vibrant Contrast’ expresses the original characteristics of a tough SUV through the contrast between aesthetic elements of color, texture and modelling, while ‘Communion with Nature’ is intended to harmonize with the natural world, echoing the sensibilities of our customers,” says Lee Kang, head of the SsangYong Design Center.

Through this philosophy, SsangYong will consolidate its position as an authentic SUV brand but using eco-friendly powertrains.

Adds Lee Kang: “We have re-interpreted our future design vision and product philosophy by drawing heavily on our unique heritage. With the forthcoming J100 and X200 models, we have drawn a line in the sand in terms of design, and everything from this point forward will follow this new brand design direction. It is a very exciting time for SsangYong and will build on the history and heritage of its unique and distinctively authentic SUV designs to impress its customers of the future.”

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