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Tuesday, July 6, 2021

Volkswagen Transfers Ownership Of Bugatti Brand


After months of speculation, it’s confirmed: Volkswagen has just unloaded Bugatti. The company and its shares will now be transferred to a new joint-venture co-owned by Porsche and Rimac Automobili. Known as Bugatti Rimac, the new joint-venture will be owned 55 percent by Rimac and 45 percent by Porsche.

Porsche and Rimac Automobili are the perfect partners to accompany Bugatti into the future. Porsche entered into a fruitful partnership with Rimac Automobili as early as 2018, subsequently increasing its shares in the young, agile, and fast-paced Croatian automotive and technology company. Today, Porsche holds a 24 percent share in Rimac Automobili. Porsche itself is known as a leading sports car manufacturer from Stuttgart, Germany, having been the most profitable company within the Volkswagen Group. Rimac Automobili on the other hand has established itself as an industry pioneer in electric technologies, both as a technology supplier as well as an electric hypercar manufacturer with recent the launch of the new Rimac Nevera.

Bugatti will remain at its historic headquarters in Molsheim, France, where it was founded in 1909. Bugatti has always stood at the pinnacle of the automotive industry, exceeding the dreams of its customers and enthusiasts around the globe. With its long tradition and experience, Bugatti is a strong contributor to Bugatti Rimac, bringing in all of its know-how in manufacture and craftsmanship, carbon fiber and other lightweight materials, small series production, as well as a unique and experienced network of worldwide dealership partners.

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