Friday, September 18, 2020

Volkswagen is Looking to Unload Bugatti, Lamborghini, Ducati


The Volkswagen Group may be looking to unload its so-called crown jewels as they seek to concentrate their resources by focusing on all things electric and autonomous. The first to go? According to a report, Bugatti.

A CAR article says that Bugatti might be snapped up by Croatian EV supercar maker Rimac Automobili lock, stock, and barrel.

In exchange, the VW Group wants to up its stake in Europe’s answer to Tesla from 15.5 to 49 percent.

Established in 2009, Rimac has grown to employ more than 600 people, and boasts of other high-profile shareholders such as Hyundai, Jaguar, Koenigsegg, and Magna. However, compared to Tesla, Rimac has built only a handful of cars. The purchase of Bugatti is seen as key to another low-volume hypercar. On the other hand, with the future decidedly heading towards electric, this may be vital to Bugatti’s survival as well.

During Ferdinand Piech’s stint as the head of the Volkswagen Group, the carmaker snapped up numerous prestigious brands. However, with few synergies between brands, the current management is looking to sell Lamborghini, Seat, Ital Design, Bentley, and Ducati the report says. The resources saved will then be used to beef up its drive towards connected, electrified, and autonomous cars. 

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