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Wednesday, December 7, 2022

Chery Illuminates Qatar Landmark For FIFA World Cup 2022


Chery lit up the Torch Doha during the FIFA World Cup Qatar 2022, sharing the event with global fans. This is an important step for Chery to accelerate the implementation of its global strategy called “Lighting Up The Global Landmarks.” Alongside the lighting event, the brand also displayed advertisements on several all-weather billboards and LED large screens on arterial roads.

This year witnessed the World Cup being held in the Middle East for the first time, and the famous Khalifa International Stadium in Doha hosted eight matches. The Torch Doha, which is next to the Khalifa International Stadium, became the stage for Chery to demonstrate its corporate image and brand strength.

In addition to lighting up the Torch Doha and multiple LED screens on arterial roads, Chery will light up the city landmarks of Saudi Arabia, Iraq, Bahrain, and other Middle East countries. At the same time, the “Landmark Lighting Plan” in Mexico and other countries is being implemented as scheduled.

As the leading auto exporter for 19 consecutive years, Chery deeply engages the Middle East market. With the concept “achieving success by advanced technology,” Chery boasts of its feature-packed models. Additionally, its products have been exported to more than 80 countries and regions in the world, thus, becoming the first Chinese automobile brand with an annual export exceeding 200,000 vehicles.

For countries with rich oil production such as Qatar, the premium vehicle brands from Europe and the United States have occupied a large share in the domestic consumer market and became strong competitors of Chery. However, Chery has won the common favor of a large number of vehicle buyers after entering Qatar. Particularly, its flagship model, the Tiggo 8 Pro Max (locally known as the Tiggo 8 Pro 2.0T which was launched at PIMS), has won the title of “The Most Intelligent SUV Pioneer” in Qatar with the commendable sales volume.

As one of the first countries to sign the “Belt and Road Initiative” cooperation document with China, Qatar occupies a unique position in Chery’s strategic layout of the Middle East market. Chery’s remarkable achievements in Qatar, together with its excellent debut during the World Cup, have laid a solid foundation for its strategic layout in the Middle East market, which is also an important reference for its global strategy to advance.

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