Saturday, June 24, 2017

DENR Reminds Car Buyers: Only Euro 4 Vehicles Allowed to be Registered by 2018


Interested in getting a new Isuzu mu-X or D-Max or Mitsubishi L300 or Adventure? Better get them now. Apart from the looming excise tax increase, the Department of Environment and Natural Resources (DENR) has set a December 31, 2017 deadline for the initial (new car) registration of these vehicles and other non-Euro 4 compliant vehicles in the country.

Although the country has shifted to Euro 4 emissions standard last January 1, 2016, the DENR has given carmakers a bit of a respite. With carmakers citing “long-term production planning of OEMs” and requiring a “significant vehicle technology shift within the model life”, the DENR gave 2 years for carmakers to phase out existing Euro 2 models. That extension expires at the end of 2017.

Beginning January 1, 2018, the DENR will no longer accept Euro 2 Certificates of Conformity (COC) as a basis of initial registration with the Land Transportation Office or LTO. Simply put, new vehicles which haven’t been registered and do not meet Euro 4 emissions standards cannot be registered any more.

Oh, and in case you’re wondering, the COC is that little sticker on your vehicle’s front windshield stating that it has passed the mandatory emissions requirements.


This ruling has no effect on vehicles already purchased and are already registered with the LTO. The Euro 2 emissions standard will be used for renewal registration for vehicles purchased before January 1, 2018. All other vehicles purchased on or after January 1, 2018 will have to be Euro 4 emissions compliant to pass the mandatory emissions test.

For their part, both Mitsubishi and Isuzu said that they are on track to offer a line-up of Euro 4 emissions compliant vehicles by the time the government deadline arrives.

153 comments:

  1. HOW ABOUT THESE LOCALLY ASSEMBLED PUJ? ARE THEY Euro 4 emissions standard?

    ReplyDelete
    Replies
    1. That's where the Jeepney Modernization Program comes in.

      Delete
    2. Sir good afternoon.. Does it mean we can no longer import Used Trucks with Euro 2 emission standard starting Jan2018 even it passes the emission test?. Please rply po.. Thanks

      Delete
    3. If I buy a second hand crosswind now, for how many more years can I use it?

      Delete
  2. Is the isuzu mu-x not euro 4 comlpliant? I think it should be the isuzu crosswind.

    ReplyDelete
    Replies
    1. No. mu-X and D-Max are not Euro 4 compliant.

      Delete
    2. I think Isuzu should bring in the latest model of their trucks which is already euro 4 compliant like the NHR which is Euro 2 compliant only

      Delete
    3. https://www.isuzuphil.com/products/d-max
      hindi po ba euro 4 yung dmax 2018?

      Delete
  3. I think jeepneys aren't even Euro 1 compliant, lol.

    ReplyDelete
  4. Replies
    1. Diesel po ba motrcycle niyo? O nagbabalak po kayo na bumili ng Diesel na motorcycle?

      Delete
    2. dont be arrogant boy!, nagtanong nga dahil hindi lahat alam na diesel fuel ang pinag usapan dito

      Delete
    3. kung ganyan ang katwiran mo pag gasolina pwede. lahat ng diesel engine pwede mo gamitan ng gasolina so maging compliant na cla.

      Delete
    4. Motorcycles have to shift to Euro 3 by January 1.

      Delete
    5. This comment has been removed by the author.

      Delete
    6. diesel engine gagamitan ng gasolina?subukan mo nga para mapabili na ng bagong euro4 engine

      Delete
  5. This comment has been removed by the author.

    ReplyDelete
  6. how about the mu-x blue power? is there any news when they're going to release in Philippines?

    ReplyDelete
    Replies
    1. Isuzu is confident that they'll beat the government deadline of phasing out Euro 2 vehicles. Thus, it could mean a launch of the Blue Power engine for both the D-Max and mu-X before the year ends. That being said, Isuzu is already hinting a price increase of 10-15 percent with this engine. This is even before the implementation of the new excise tax.

      Delete
    2. that's good news sir.. Thanks

      Delete
    3. I wonder what model will Isuzu replace to the Crosswind while Mitsubishi already have a concept

      Delete
    4. From what we gather, the Crosswind will not have a replacement. They said though that parts will remain in supply for 10 years even after that model's end.

      Delete
  7. what other vehicles in the current market are not euro 4 compliant aside from those mentioned above?

    ReplyDelete
    Replies
    1. In addition. I owned a 2014 mitsubishi strada 4x2, euro 4 compliant po ba ito?

      Delete
    2. regardless if euro 4 or not sir, applicable ra ang new ruling sa DENR for "NEW" vehicles. No need to worry for vehicles registered before Jan 1, 2018

      Delete
    3. good morning sir...so samin na may existing crosswind model 2004 sir di affected dito sa bagong rule na ito ng DENR, basta dating registered sa LTO?

      Delete
  8. Im planing to buy a second hand car which is 2nd hand only about year 2000 model. Will there be a problem?

    ReplyDelete
    Replies
    1. basahin mo ulit. di ka nagbabasa eh

      Delete
  9. Unahin nyo ang mga lumang jeepney at bus na malakas magpa-usok bago kayo mag Euro Euro dyan!

    ReplyDelete
    Replies
    1. This article concerns newly bought/registered vehicles. Any kind of retroactive action, whether on PUVs or passenger vehicles, will have a high cost on the spending public. Effective emissions testing of existing vehicles, or lack thereof, is another issue altogether.

      Delete
  10. Dapat lang ban Na yang mga lumang Isuzu engines bago LNG galing showroom mausok Na!

    ReplyDelete
  11. Newbie question. I have an old 98 Lancer I use. Will I still be able to use this car after 2018?

    ReplyDelete
    Replies
    1. Please read the article in full. Yes, you can still continue to register and use your old '98 Lancer.

      Delete
    2. This comment has been removed by a blog administrator.

      Delete
    3. Or get a frick'n new car. Mura na lang ngayon, kung hindi ka maarte.

      ROI ka nanaman siguro, 20 years. Imagine kung may bagong panganak na bata when your car was driven off the dealer's lot, college graduate na siya siguro.

      Do yourself, the car industry the environment and the rest of humanity a favor.

      Delete
  12. buti alisin na isuzu na yan perwisyo mausok na crosswind ng kapitbahay sa mga may hika at asma!!! dapat pati DOH pumasok na rito kasi inutil ang DENR!!!

    ReplyDelete
  13. they should next set the deadline for taking ALL non-Euro4 vehicles off the streets for good.

    That ought to be good for both traffic and health.

    For registration, allow only vehicles less than 10 years for private, then 7 for public.

    ReplyDelete
    Replies
    1. I think we should just follow Japan's progressive tax system instead of a possibly hugely unpopular ban (at least for passenger cars). Just give an increasing tax for older cars to disincentivise owners. If you wanna own a classic polluting car, you gotta pay to play.

      Win-win for classic car owners and BIR.

      Delete
  14. Haha ang dami naman matatapang na sumagot na engot oh ano pa man na panlalait eh sila naman naka anonymous lang din...

    ReplyDelete
  15. I guess this will be a good thing despite setbacks on buyers. We can do our environment and the people around us a lot of good if we start complying with the Euro 4. Plus take in consideration the gasoline that you use.

    ReplyDelete
  16. baka pwedeng maglabas ng listahan ang LTO or DENR Central Office ng mga Euro 4 compliant vehicles, nang sa ganun may idea yung mga first time buyers kung ano yung bibilhin nilang sasakyan in the near future.

    ReplyDelete
    Replies
    1. If we're talking about passenger cars (PC) and light-commercial vehicles, most vehicles are already Euro 4 compliant. The only ones that aren't are:

      Isuzu Crosswind
      Isuzu D-Max
      Isuzu mu-X
      Mitsubishi Adventure
      Mitsubishi L300

      The question mark would be offerings from:
      Mahindra since we can't find any info about them anywhere. In other countries, they are already equipped with a CRDi engine which makes them Euro 4 compliant already.

      BAIC, BYD, and Foton ARE already Euro 4 compliant.

      Delete
    2. Hyundai H100 is also just Euro 2. Do they have a replacement for it?

      Delete
    3. Good morning bro Ulysses Ang for being so responsive. Salamat sa information.

      Delete
  17. Hello guys! So in 2018, does the government will implement the banning of EURO 2 vehicles including all the Isuzu mu-X EURO 2 engine? Thanks ASAP 😊

    ReplyDelete
    Replies
    1. Banning the sale of NEW vehicle equipped with Euro 2 engines. If you bought one before January 1, 2018, you can use them and even renew its registration. So far, there's no phase out plan in place.

      Delete
    2. Thank you for the feedback Ulysses Ang. If I were going to ask you, is it okay to buy an Isuzu mu-X 2017 with EURO 2 engine for this month? Do you think if the BANNING of EURO 2 will be active someday, let's say 2022. Will the mu-X be no longer usable even it is not old too much?

      Delete
    3. Maybe, maybe not.

      As with other laws here in the Philippines it can always change. Although, vehicles that don't even meet Euro 2 standards (those without catalytic converters) are still on the road and still pass emissions without any problem... So that's saying something.

      Delete
    4. you are correct Mr. Ang, there is NO banning or phasing out of vehicles in regards of old age in the Philippines. So euro 2 or non euro compliant vehicles can roam the streets forever.Wow.

      Delete
  18. Paano po yung mga owner type jeep na iaasemble next year? Dapat po ba euro 4 standard din? Tia

    ReplyDelete
    Replies
    1. baka... pero mahihirapan ka niyan sa emission lalo na kung gasolina... mas mababa kasi standard ng rebuilt vehicle nag lalaro lang ata sa 150 HC and .50 CO... kaya kung may mga makikita kang owner type jeep sa kalsada isa lang sigurado dinaya yung emission niyan...

      Delete
  19. What's the plan for the Adventure? Will it have a euro 4, with 10 to 15% increase in price?

    ReplyDelete
  20. read muna bago comment. mga tao talaga oh

    ReplyDelete
  21. Sir Uly, is there a cheap way of modifying Euro 2 compliant cars like a DPF or any other device that can make it pass Euro IV emissions testing? While it is safe to assume some wiseguy will just ask for an SC TRO against implementation of the ruling, I am concerned in making my euro 2 MuX future proof.

    ReplyDelete
    Replies
    1. No cheap way unfortunately. It will entail modifications to the engine and even the software to make it compliant. I mean, it is possible, but likely not economically feasible.

      Delete
  22. Why take that long the government giving the producer time to sell off there old Engine for two year and then phase it out that's a trick and in 2018 you can't registered EURO 2 Vehicle, then they manage to cut looses for the corporation but not to the buyers

    ReplyDelete
  23. Yung may mga vehicles na registered before 2018 na euro 2 compliant, pwde nyo pa gamitin yan kahit kailan. Ang sinasabi dito, yung mga new vehicles by 2018 dapat euro 4 compliant na. Ang purpose nila dito para hindi na madagdagan yung mga euro 2 compliant na vehicles.

    ReplyDelete
    Replies
    1. yan ang hinihintay ko na reply.ty sa info bro

      Delete
    2. Yun ang reply, salamat post

      Delete
  24. even if buy now those car, ang probs is pano na pag lahat nang gasoline station naka euro 4 na, wala nang nag bibinta nang euro 2,

    ReplyDelete
    Replies
    1. Ang kailangan po ng euro 2 na gasoline ay euro 2-5 na gasolina ang kailangan ng euro4 ay euro 4-5 na gasolina

      Delete
    2. Ang ibig bang sabihin aalsin na mga pang Euro 2 na gasoĺina?

      Delete
  25. can you still buy a second hand crosswind after 2017? Kasi kukuha ka parin ng CR under your name diba....OK lang ba yon?

    ReplyDelete
    Replies
    1. hahaha bakit papalitan mo ba plaka pati engine number? natural pwede pa yan change name ka lang. naka rehistro na yan at may plaka na din. renewal na lang yan at change name.

      Delete
  26. im planning to buy a second hand nissan urvan 2001 model for private use only, pwede ba itong gamitin sa metro manila wala po itong huli. hindi ba ako magkakaproblema sa pag renew ng rehistro. anong year model po ng sasakyan ang di na pwede gamitin. salamat

    ReplyDelete
  27. Yung mga japan surplus truck,, di na rin ba ma-erehistro kung sakaling 2018 na makabili?

    ReplyDelete
  28. natatawa ako sa isang nagco-comment. maanghang ang bunganga. umuusok. hehe. euro 1 compliant lang yata.

    ReplyDelete
  29. how about the Hyundai H100? Euro 2 engine rin yun e.. May replacement ba yun?

    ReplyDelete
    Replies
    1. Even trucks are subject to the new Euro 4 emissions. We'll only be the second country (after Singapore) to implement Euro 4 emissions across all new vehicles.

      Interestingly, Malaysia--a country that's been pushing for advanced safety regulations, is still on Euro 2/3 emissions standard.

      Delete
    2. Are trucks also included in the excise tax starting 2018?

      Delete
    3. Mr. Ang, is it Singapore to be the pioneer Euro 4-compliant Southeast Asian country? I thought it is Thailand.

      Delete
  30. Can i still continue to use my nissan urvan 1999 model and register it next year? Please reply

    ReplyDelete
  31. hay naku magmamahal na pala ang gasolina from 2 euro to 4 euro. adjust na naman ng budget....

    ReplyDelete
    Replies
    1. January 2016 pa po Euro 4 fuels natin.

      Delete
  32. Sir ask lang po nagbabalak po kasi kami bumili ng crosswind this week? ano po maiaadvice nyo salamat po

    ReplyDelete
    Replies
    1. You can still got one if you want... And you can still register it.

      Delete
  33. that means pinauubos nlng ang mga adventure and crosswind?

    ReplyDelete
  34. sir if I own euro 2 car can i used fuel octane of R95 or R 91, which suits best? thanks

    ReplyDelete
  35. sir,uly. may idea ka ba sa euro4 engine update ng l300? new engine po ba papalit o anu kya?

    ReplyDelete
  36. Is there a possibility that isuzu crosswind will be available again as euro 4???

    ReplyDelete
    Replies
    1. So far,no.The Crosswind production has already ended.

      Delete
  37. Euro 4: vehicles produced after 2005, vehicles produced before Jan 1 2005 are not euro 4

    ReplyDelete
  38. praktikal pa ba kumuha ng adventure sa ngayon? matatapos na ang 2017,e.. gano ka big deal po ba itong euro 2 at euro 4 compliant engines?

    thanks!

    ReplyDelete
  39. sir how about government vehicles halos luma na lahat. does it mean included rin ang govt sa DOTC Law?

    ReplyDelete
  40. All Mazdas which have the
    skyactiv G and skyactiv D are euro 6 already even before 2014 when Europe decided to implement euro 6

    ReplyDelete
  41. Pwede pa gamitin/irehistro mga euro 2... wala pa nmn batas na ipephase out.. basta wag klng bibili nun(brand new) sa jannuary 2018...

    ReplyDelete
  42. I have honda exi 97 model.
    Mpaparegister q p po ito sa 2018?

    ReplyDelete
    Replies
    1. Yes you can.

      This DENR / LTO guideline only covers new cars with an initial registration date of January 1, 2018.

      Delete
  43. Hi.. Im user of ford everest 2009 model. Can i kindly ask sir if ur aware of the the emission standard it can satisfy?

    ReplyDelete
    Replies
    1. Sir Ulysses gusto kong bilhin ang 1999 model na STAREX ng kakilala ko. Pasado po ba ito sa EURO STANDARD? Zero experience po kc ako about car.
      Salamat po

      Delete
  44. Question:

    I am planning to buy a 1969 Ford Mustang from a dealer store. Will this affect me if ever I get to buy the car next year?

    ReplyDelete
    Replies
    1. If it's the LTO database already then you have no problem.

      If you're importing it from another country, you may run into some certification issues. I'm not aware of any special rule regarding classic or collectible car in the country yet.

      Delete
  45. Suddenly we disregard the American standard and go for Euro 4 compliant standard. Bad day for the General Motors and Ford cars!. It is crazy that the Philippines is not a first world country and expect car owners to go first world. I prefer ZERO emissions by using electric cars. But with the floods, there is danger of short circuit. Charging time of 30 minutes and lack of charging locations and full parking with many cars charging all the time, well maybe the mall owners can go into this energy business and charge your car battery when you shop. I will have to buy this Euro 4 compliant car but with MMDA doing a 2 day per week number coding restriction,why buy one? Take an UBER or Grab, as long as I can pay or just stay at home na lang.

    ReplyDelete
  46. Feed your non euro 4 compliant engine with euro 4 fuel then you will get euro 4 emission. Technically only the fuel components have changed, but the OEM vehicle manufacturer also change the fuel delivery system just to sell their technology. Feed the euro4 compliant engine with non euro 4 fuels then the result will be non euro 4 compliant emission... that's what it is...

    ReplyDelete
    Replies
    1. https://www.facebook.com/businessinsider/videos/10154026096844071/

      Delete
  47. Why don't Isuzu just use the Dmax platform and make a body that resembles a Crosswind?

    ReplyDelete
    Replies
    1. Putting an engine is easy, but it's not just the engine. You have to change the transmission, the axle, the brakes (for the faster speeds), and modify the engine bay and chassis. It's an entire system, not just the engine. It involves an intake and exhaust system, and on-board diagnostics. The original engineers of the Crosswind from the late '90s who are the experts in the model might have moved on to different projects already.

      Delete
  48. Mga sir will there be shortage in Isuzu Crosswind/Mitsu Adventure parts in the coming years? May mga parts suppliers kasi na magsasara according to some news. Baka magkaubusan ng parts.

    ReplyDelete
  49. sir how about my toyota altis 1.8 at 2008 version is it euro2 or euro 4

    ReplyDelete
  50. HOW ABOUT CROSSWIND XT BLACK SERIES, MODEL 2017, IS IT EURO 4 COMPLIANT ALREADY? THANKS

    ReplyDelete
  51. sir ask lng innova euro 4 n?

    ReplyDelete
  52. Hi Sir, I would like to ask about trucks. Can we still register those trucks from Subic which are not Euro 4? Thank you

    ReplyDelete
  53. does euro 4 standards also pertain to gasoline engines?

    ReplyDelete
    Replies
    1. No. Euro 4 pertains to both gasoline and diesel engines. Even heavy-duty trucks are included in this new regulation. Motorcycles though are Euro 3.

      Delete
    2. Ano ang explaination ninyo kung bakit euro 4 at hindi euro 2? Na kapag diesel ang fuel nyo bubuga ng usok yan. Kung bago pa wala pang usok yan. Pag daan ng 2 taon uusok din yan

      Delete
  54. Pls answer mga sir. Brand new 2017 model daw ung bibilhen kong adventure glx pero 2013 ung denr sticker niya. Ano po ibig sbhen nun? Sabe nya 2017 ung unit pero 2013 ung issued date ng denr.

    ReplyDelete
    Replies
    1. Ibig sabihin nun yung Adventure mo was given its Certificates of Conformity (COC) in 2013. That means it wasn't mechanically changed naman until 2017.

      There is no problem in registering your Adventure.

      Delete
  55. Pls answer mga sir. Brand new 2017 model daw ung bibilhen kong adventure glx pero 2013 ung denr sticker niya. Ano po ibig sbhen nun? Sabe nya 2017 ung unit pero 2013 ung issued date ng denr.

    ReplyDelete
  56. Bibili nanay ko Ng adventure now, Sabi Ng agent magnda daw Ang adventure, now ko lng nalaman na euro2 sxa, meaning Po ba Hindi na pede gamitin ung kotse next year Kasi Hindi na tatangpapin pra sa renew Ng registration? Pa advise Po please.. thank you!

    ReplyDelete
    Replies
    1. This ruling is for new vehicles that will require an initial registration. Lahat ng renewal okay lang.

      Delete
  57. Bibili nanay ko Ng adventure now, Sabi Ng agent magnda daw Ang adventure, now ko lng nalaman na euro2 sxa, meaning Po ba Hindi na pede gamitin ung kotse next year Kasi Hindi na tatangpapin pra sa renew Ng registration? Pa advise Po please.. thank you!

    ReplyDelete
  58. Sir good morning po. Ask ko lang yung Toyota tamaraw Fx diesel 1991 model. Ma.rerenew pa po bah? Salamat po. Hoping for your reply.

    ReplyDelete
  59. Mga sir kabibili ko lang ng crosswind xt black series nung jan.15 2018 wala namn advice na dna pwede gamitin euro 2?

    ReplyDelete
  60. Mga sir kabibili ko lang ng crosswind xt black series nung jan.15 2018 wala namn advice na dna pwede gamitin euro 2?

    ReplyDelete
    Replies
    1. That's okay because once the Crosswind leaves IPC's plant, its CSR has already been issued. This means, pasok siya sa deadline ng January 1, 2018.

      Delete
    2. totoo ba sir na pag wala pa yung OR,CR ng sasakyan d pwede byahe ng manila? nasa probinsya kc ako mga 2 weeks p daw kc m release OR,CR sir maraming salamat sa advice..

      Delete
    3. Kung strict ka sa batas, hindi pwede i-biyahe ang mga sasakyan na walang OR/CR.

      Delete
  61. fortuner 2015 model euro 4 engine naba sir?

    ReplyDelete
    Replies
    1. Sa alala ko hindi. Nag Euro 4 lang ang Fortuner nung nagpalit siya ng 2016:

      https://www.carguide.ph/2016/06/review-2016-toyota-fortuner-28-v.html

      Delete
  62. WHAT ABOUT INNOVA 2013 MODEL, MAREGISTER KO PA BA ITO?

    ReplyDelete
    Replies
    1. Yes pwede. For as long as renewal yung registration mo.

      Delete
  63. maraming salamat sayo sir Ulysses Ang marami kapa ma advice na katulad ko more power godbless..

    ReplyDelete
  64. Sir hyundai santa fe crdi 2014 is a euro4?

    ReplyDelete
  65. Toyota REVO1999 with EFI PWEDE PO BA kargahan ng euro 4 gas, masisira po ba engine ko? Tnx po Mr. Ang kng masagot mo.

    ReplyDelete
  66. I am planning to buy new cars. pls help me guide cars with euro 4 Engines

    ReplyDelete
  67. sir planning to buy new car but karamihan kasi s mga tinanong ko mga owner ng sasakyan mas ok dw ang euro2 totoo b? at di ba ako mgkaka problema nito pag dating sa renewal kapag ngayong 2018 ko xa nabili?

    ReplyDelete
  68. sir kapag bibili ba ako ng car euro2 ngayong 2018 magkakaproblema ba sa renewal?

    ReplyDelete
  69. Sir Uly im planning to buy a crosswind this may, per isuzu may stock pa daw sila sa plant, how would i know if pwede sya irehistro ar nde ako magkakaproblema sa LTO pag nabili ko yun crosswind. Ano dapat ko hingin na document fron isuzu? Thanks

    ReplyDelete
  70. Sir may nabili akong 1987 Toyota hilux surf from pampanga way back 2016 registered sya nung nabili ko. Gasoline ingine sya and I'm planning on replacing it with Toyota 1L diesel engine which is registered din nman dati. sa tingin nyo lulusot ba ito sa issue?

    ReplyDelete
  71. Ang euro 2 na diesel ay bubuga ng maitim na usok habang tumatagal kasi diesel eh. Kahit euro 4 payan kapag diesel ang makina mo bubuga at bubuga yan ng maitim na usok. Kung gusto nyo gumawa ng batas na gasolina nalang ang pwede para walang usok sasakyan ninyo

    ReplyDelete
  72. Sir kung bili po ba Ako Isuzu hilander 1998 model wala po b maging problema sa pag rehistro next year.thanks

    ReplyDelete
  73. Hi sir im planing to buy 2nd hand toyota innova, would like to ask po if all year model are euro 4 na?

    ReplyDelete
    Replies
    1. If it's renewal, there's no issue here. You can have your registration renewed even if your vehicle isn't Euro 4.

      Delete
  74. how about the 2018 hyundai accent CRDI, is this a euro4 ?

    ReplyDelete
  75. or Hyundai Accent 2017 model, is this a euro4 ?

    ReplyDelete
  76. Hyundai Accent 2017 model CRDI - diesel, is this a Euro4 ?

    ReplyDelete
  77. sir uly, dmax 2017 is not euro.. pero binibinta parin dd2 sa isuzu cebu.. hind ba mag ka problema sa rgstration?

    ReplyDelete
    Replies
    1. Isuzu was able to strike a deal with the DENR to certify its remaining non-Euro 4 stocks including some leftover D-Max and Crosswind models. For as long as your dealer is able to do their initial registration, you should be okay when it comes to renewal.

      Delete
  78. Can you help me guys..what is the best diesel fuel can i use to my toyota innova 2018?

    ReplyDelete
  79. is Toyota Hi-Ace 2014 model can be filled up with euro5 fuel?

    ReplyDelete
  80. Adventure gasoline 2002 model. Pwede pa ba ma register this year? Thanks

    ReplyDelete

Sponsored Content