Wednesday, January 29, 2020

Toyota Motor Philippines Ruled 9 Auto Segments in 2019 for 18th Straight Triple Crown


Toyota Motor Philippines sold 162,011 units in 2019 making it the dominant number one automaker in the country with a 39.5 percent market share. The carmaker also secured the number one spot as the country’s best-selling passenger car brand and best-selling commercial vehicle brand. This allowed Toyota to secure their 18th straight Triple Crown.

According to Toyota Motor Philippines Chairman Alfred V. Ty, around 33 percent (54,028) were produced locally in their Santa Rosa manufacturing plant furthering their commitment to the development of the local automotive industry.

Broken down further, 33,181 sold was the Vios—Toyota’s entry into the Philippine government’s Comprehensive Automotive Reform or CARS Program. This cemented the Vios as Toyota’s best-selling nameplate, and the best-selling passenger car locally. Moving on, Mr. Ty says they’re on track to deliver its 200,000-unit commitment under the program.

Apart from the Vios’s impressive performance, the following Toyota vehicles managed to be number one in their respective segments in 2019:
  • Toyota Vios – Best-Selling Sub-compact Passenger Car
  • Toyota Land Cruiser LC200 – Best-Selling Large SUV
  • Toyota Camry – Best-Selling Medium-sized Passenger Car
  • Toyota Rush – Best-Selling Entry-Level SUV
  • Toyota Wigo – Best-Selling Low-Cost Passenger Car
  • Toyota Innova – Best-Selling MPV
  • Toyota Fortuner – Best-Selling Mid-sized SUV
  • Toyota Hilux – Best-Selling Pickup Truck
  • Toyota Hiace – Best-Selling Utility Van
Aside from strong sales last year, Mr. Ty also reiterated Toyota’s role in nation building.

“As industry leader, it is Toyota’s role to drive the industry back to sustainable growth.   We will continue to be this country’s solid partner in nation-building.  In fact, as of end 2019, Toyota Motor Philippines has paid a total of P 384.3 Billion cumulative taxes since the start of our operations,” expressed Chairman Alfred V. Ty.

He further adds, “Despite the downturn of 2018, Toyota Motor Philippines maintained its workforce of 2,195 Filipinos, on top of those employed by its network of 71 dealers nationwide.”

Sherwin Chualim, First Vice President for Marketing Division went on to say, “we sincerely appreciate the motoring public for their trust and confidence in Toyota throughout the years.”

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