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January 16, 2020

4 Reasons Why Filipinos Love Toyota

Filipinos love Toyota. Whether it’s the Vios, Fortuner, or the Hilux—the brand has endeared itself in the hearts and minds of buyers and enthusiasts alike. Above all, it’s become a trusted choice, and for Toyota Motor Philippines it’s all down to one thing: the Toyota Sure Advantage.

Realizing that brand isn’t just about the product, but also has to do with the feelings that each customer develops from purchase to ownership, Toyota has developed a passion to create not just ever better cars, but also ever better ownership experiences. With the Toyota Sure Advantage, every Toyota owner is guaranteed four things:

#1. Great quality vehicle – every car is made with strict quality standards including its signature durability and reliability that’s proven on the road and track. It has years of trusted performance in its belt.

#2. Technology that Matters – Toyota keeps on improving the safety and comfort of its passengers. This starts with the Toyota New Global Architecture or TNGA—a holistic approach to vehicle development that improves its driving dynamics with no compromise to comfort. Furthermore, the inclusion of leading safety features such as airbags, anti-lock brakes with brake assist, vehicle stability control with hill start assist add to uncompromising safety. The new Toyota Safety Sense goes further, looking out and assisting the driver each time he’s behind the wheel. Even the Hybrid Electric Drive or HEV dramatically increases fuel economy and reduces emissions with no detrimental effect on performance.

#3. Great Value – Offers include flexible financing plans, fair trade-in value (with an app-based 211-point check), and high resale value. Owning a Toyota is definitely a smart move.

#4. Fulfilling Ownership – With 70 dealerships and five service centers nationwide, service maintenance is convenient. On top of this, Toyota enhanced the experience with the first and only one-hour express maintenance service and accessible one-stop shops.  Toyota is committed to providing the best after-sales experience by guaranteeing high quality service at all time using genuine parts and accessories. The Toyota Quality Service, together with Toyota genuine parts and accessories, ensures that your vehicle will run as new for years to come.

As the best-selling automotive brand in the Philippines and significant market leader, the power of Toyota’s brand speaks for itself. If you don’t believe them, take the word of Kantar Millward Brown which has ranked Toyota as the world’s most valuable car brand globally for six years running. All this is a product of the Toyota Sure Advantage—a passion to create ever better cars with the best possible ownership experience.

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