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February 16, 2021

Jaguar to Become All Electric Brand; Land Rover to Use Own Platform

Jaguar Land Rover is fully committed to going electric; this after the two British luxury brands revealed their mid-term “Reimagine” plan.

At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures.

Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.

With that, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery, and Defender. The first all-electric variant will arrive in 2024.

Meanwhile, by the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand. This means the luxury brand will drop its planned Jaguar XJ replacement.

Both Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100 percent of Jaguar sales, it is anticipated that around 60 percent of Land Rovers sold will be equipped with zero tailpipe powertrains.

Despite this move to electric, Jaguar Land Rover will retain its plant and assembly facilities. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform.

Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products, and operations by 2039.

1 comment:

  1. Sounds like more and more automakers are going with pure EVs only in the long run.


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