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February 11, 2021

MINI Opens Pop-Up Store in Escario, Cebu

Mini Philippines and Mini AutoStudio Philippines Corp. launched a new 743-square meter Mini pop-up store on N. Escario St. Cor Tojong St. Camputhaw, Cebu City to reestablish ties with customers in the southern Philippines. 

“Cebu is a dynamic and vibrant city, qualities that tie in perfectly with what Mini stands for – fun, passionate and spirited,” said Kidd Yam, Head of Mini Asia. “I want to thank the Mini Philippines and Mini AutoStudio Cebu teams for their hard work in making this new facility a reality. Together, we look forward to once again connecting with our customers in the Visayas and Mindanao regions and offering them the exciting cars that they have come to love in a safe and conducive environment.”

“Our customers are our top priority, and they deserve only the best,” said Willy Q. Tee Ten, President of Mini Philippines and Autohub Group of Companies. “This is an exciting new beginning for Mini AutoStudio Cebu. I can’t wait to see more Minis on the roads down South and the smiles they bring to Cebuanos.”

“AutoStudio Philippines Corporation acquired the MINI dealership in Cebu in late 2019,” said Pancho Luzuriaga, President of AutoStudio Philippines Corporation. “As the newest kid on the automotive block in the Philippines, we’re excited to bring new ideas to the market and demonstrate our passion to delivery truly memorable Mini experiences to our customers. We look forward to impressing, inspiring and amazing fans and friends of the brand from the moment they set foot in our facility.”

From the cozy customer lounge, to a dedicated two-car display, to new service bay areas, customers can engage and interact with the brand within a unique retail habitat.

To celebrate the official opening of MINI AutoStudio Cebu, customers who will purchase a new Mini on February 12 to 14, 2021 with receive savings up to P 300,000.00 in cash and other exclusive benefits.

Plans are underway to expand Mini to more markets down south such as Cagayan de Oro and Davao.

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