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February 26, 2021

Peugeot Reveals New Logo

Peugeot has undergone a re-branding—it’s first major move as part of the newly-formed Stellantis partnership.

The world’s oldest surviving automotive brand sees its 11th update to its iconic lion emblem, create by the Peugeot Design Lab. The update features a roaring lion’s head inside a coat of arms.

According to the French automaker, the emblem acknowledges their evolution as a brand as well as its continuing transition towards electrification.

The all-new Peugeot 308 will be the first vehicle to carry the new logo. It will make its world premiere later in the year.

The new identity will also spread to its dealer network.

The new look will also be accompanied by an international campaign and new-look website, as well as a new lifestyle collection of clothing and accessories later this year.

The new campaign, “Lions of Our Time,” will launch in March and will feature both new and existing Peugeot customers.

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