Tuesday, February 9, 2021

Mazda PH Sees Strong 2021 with CX Line-Up and MX-5


Mazda Philippines joins other automakers with bullish prospects for 2021. At a virtual roundtable with the media, the carmaker says they’re looking to put 2020 behind them with a strong push this year.

Steven Tan, President of Mazda Philippines says that in particular, they expect their CX crossover line-up to do well this year. He cited that the CX-30 compact crossover and CX-8 mid-sized SUV saw a dampened response due to the coronavirus pandemic that hit the market for a good eight months last year. For 2021 though, he sees that these two SUVs will do well this year.

Mazda Philippines registered a 5 percent year-on-year sales increase in January 2021 compared to December 2020. This is despite the automotive industry, according to data provided by CAMPI, saw its sales dip by 15 percent.

With that, they’re starting the year with a special sales program in cooperation with BPI Family Savings Bank. Called, “Konnichiwa,” they’re offering an all-in downpayment of P 99,000 for the CX-3 FWD Pro, CX-30 FWD Pro and Sport, and CX-5 FWD Pro and Sport.

Meanwhile, low downpayment and low monthly amortization packages are available for the Mazda6 (P 499,000 downpayment and P 29,000 monthly payment) and the CX-9 (P 889,000 downpayment and P 39,000 monthly payment).

Mazda Philippines’s Build Your Own MX-5 has also been well-received with a backlog of orders until May 2021.

That being said, Tan is cautious of giving any fearless forecast for this year. “We are looking at our business on a week-on-week basis. We constantly look at factors that could possibly interrupt our business. We are still cautious. But, throughout these challenges, we’re always looking to help our dealers.”

The global chip shortage, for example, is not affecting their inventory yet, but it may mean a delay in the launch timing of some of their vehicles including the much-awaited all-new BT-50. Their new pickup truck is not expected to launch until the tail end of 2021.

Aside from the sales promo, Mazda Philippines has unveiled a new version of their website to serve as a bridge between their dealers and customers. Their “Web 3.0” website is three times more responsive than their previous design, and offers a richer and more engaging user experience. It also helps facilitate vehicle owner support for both sales and aftersales concerns.

No comments:

Post a Comment

Feel free to leave your comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove these comments.