Ask a kid to draw a car and chances are he’ll trace a curvy line, using three semi-circles interconnected together. Without meaning to, he would have subconsciously penned the all-too-familiar silhouette of the Volkswagen Beetle. In the Philippine context, there’s no car out there that’s more memorable as the Beetle. Loving called ‘The Bug’, the Beetle was the quintessential symbol of mobility. In the 1960’s, the Beetle stood for freedom of movement for the everyday man. As a result, everyone had one or at least knew someone who did. Although the decades that followed saw the rise of the Japanese economy car, ask anyone old enough about the Beetle, and they’ll regard it only with fond memories.
