Marking its 20th year in the country, Volvo Philippines continues to offer its distinct mark of premium ownership experience to its valued patrons and brand enthusiasts. Established in November 1994 with a clear vision to be an esteemed car brand, it has since then reaped a multitude of rewards and accolades, including the coveted Volvo Diamond Award. Given only in its first full year of operation, this recognition is given to outstanding performance in the areas of vehicle sales, parts and service operations, competitive positioning and customer satisfaction.

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines surprises the market once more as they uncover their New CR-V at Enderun Tent, McKinley Hill. The event marks HCPI’s 7th newest offering for the Philippine Market, following the Accord, City, Jazz, Brio, Brio Amaze and the Civic.

Photos by Ulysses Ang

For Isuzu, a lot is hinging on the success of the all-new mu-X. The mid-sized 7-seater SUV market is the country’s fastest growing segment and yet, their previous effort, the Alterra, barely made a dent in the market. After lessons were learned, they got back to the drawing board and pretty much re-designed, re-engineered, and even re-named their effort. Fast-forward years later and you have five Isuzu mu-Xs parked in a row in the scenic province of Palawan. The mu-X’s first drive just happens to be a road trip in paradise.

Aggressiveness and dynamism blend together into one bold, sensual package as Lexus Manila unveils not one, but two additions to its growing line-up: the RC and RCF. Engineered as a standalone model as opposed to being simply a two-door derivative of an existing sedan model, the RC and RCF have been honed on the world’s most famous race tracks. And now, they are ready to attack the streets of Manila.

Pilipinas Taj Autogroup Inc. (PTAJ), the exclusive distributor of Tata Motors Passenger Cars and Commercial Vehicles in the Philippines, continues to expand through its newest dealership to date, Tata Quezon Avenue, on November 21, 2014.

Michelin underscored its Road Safety advocacy with the launch of its Fill Up with Air (FUWA) Safety Campaign on Friday November 21, 2014 at S&R Alabang Open Parking Lot along Alabang-Zapote Road in Alabang, Muntinlupa. An inspection tent setup onsite invited all S&R members to have their vehicles’ tire pressure checked and adjusted for free. The Michelin tire experts also provided more tire safety advices to the participants and an assessment of the tires’ condition.

Kia Motors today announced details of a new collaboration with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD and Kia’s sponsorship of the Australian Open 2015.

To continue bringing great value and fuel efficient cars to the young and active market, Suzuki Philippines (SPH) recently renewed partnership with UAAP Men’s Basketball MVP Kiefer Ravena as its endorser for the second straight year.

After being previewed in Malaysia last July, Motor Image Pilipinas, the authorized distributor of Subaru in the Philippines, has announced the arrival of the new Subaru XV STI Performance. It’s the newest addition to the Subaru XV line-up.

The much awaited, much delayed Philippine Car Price Guide is finally here. It’s been a good two months since the last update, but you know what they say, patience is a virtue. So sit back, relax, and glance through the most up-to-date Car Price Guide researched by yours truly. Seems you don’t need a back office to do these things!

Here are the new things in this update:

• BMW M135i
• BMW M235i
• BMW M3
• BMW M4
• Ford Escape
• Ford Explorer Sport
• Ford Ranger Wildtrak (price adjustment)
• Honda Brio (price adjustment)
• Honda City (new variants)
• Honda Civic (new variants)
• Honda CR-V (new variants)
• Honda Jazz (price adjustment)
• Hyundai Grand Starex (new variants)
• Lexus RC F
• Mitsubishi Mirage (price adjustment)
• Tata Ace
• Tata Indica
• Tata Indigo
• Tata Xenon (price adjustment)
• Toyota RAV4 (price adjustment)
• Toyota Wigo (price adjustment)
• Volvo S60 (new variant)