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October 20, 2014

Toyota Motor Philippines Now Official Distributor of TRD

Last October 18, during the final round of the 2014 Toyota Vios Cup held at the McKinley West street circuit in Taguig, Toyota Motor Philippines formally signed its agreement with Toyota Technocraft Co. Ltd. to distribute Toyota Racing Development (TRD) products in the country.

“As the sole distributor in the Philippines, the public will see a wide range of TRD products designed to provide our Toyota customers a more enjoyable and sportier driving feel. We are set to expand our future TRD line-up with performance parts for motorsports enthusiasts,” said Mr. Michinobu Sugata, President of Toyota Motor Philippines. “Truly, it is Toyota Motor Philippines’s vision to deliver the spirit of ‘waku doki’ to every Toyota customer,” he added.

TRD is an internationally renowned brand with a heritage firmly planted in automobiles and racing. TRD has been in the sport customization business since the 1950’s and has pioneered developing racing cars and high-performance parts for Toyota vehicles. It has also been a crucial technical partner to the highly-successful 2014 Toyota Vios Cup One-Make Racing Series.

With this partnership, TRD products will now be exclusively distributed in all 43 dealerships of Toyota Motor Philippines nationwide. The wide range of TRD products include both cosmetic and performance-related parts designed and engineered to make Toyota vehicles more fun-to-drive and sportier-looking.

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