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October 22, 2017

Ford Driving Skills for Life Lands in Davao for the First Time

To reinforce its commitment to road safety and expand awareness on the importance of safe driving, Ford Philippines recently brought its globally-recognized Driving Skills for Life (DSFL) program to Davao City, a first in the 10-year history of DSFL in the country.

Held at the SMX Convention Center in Davao, the DSFL sessions were attended by over 200 public utility vehicle (PUV) drivers, traffic enforcers, Ford customers, and student drivers. Participants were given helpful tips and necessary skills for fuel-efficient driving, vehicle maintenance, and road safety through classroom training and an actual driving simulation that highlighted anti-distracted driving at the SM Lanang parking lot.

DSFL is a United Nations-recognized training initiative that educates drivers about smart and safe driving to minimize road accidents and promote fuel-efficient driving. Driving Skills for Life sessions have been customized to reflect the driving environment and road conditions in the country. A specific focus this year will be the inclusion of public utility vehicle (PUV) drivers such as bus, jeepney, school bus, and taxi drivers, recognizing their critical role as motorists in ensuring that roads and passenger journeys are safe.

“We’re happy to be bringing Ford’s Driving Skills for Life program to Davao for the very first time to continue helping raise awareness about driver and road safety,” said EJ Francisco, AVP for Communications, Ford Philippines. “We have always wanted to reach more drivers in the country and with the expansion of our DSFL program nationwide, we will be able to equip more Filipinos with the proper training for safe, responsible, and fuel-efficient driving.”

Since its Philippine launch in 2008, more than 20,000 Filipinos have participated in DSFL sessions, which have been customized to reflect local driving environment and road conditions.

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