Friday, April 26, 2019

Isuzu Philippines Launches New Brand Campaign


Isuzu Philippines embarks on a new campaign that sees them collaborating more closely with its dealers, business partners, suppliers, and of course, the various Isuzu clubs and owners across the country.

The “I Love Isuzu” Campaign is the culmination of research and planning. The campaign builds on Isuzu’s reputation for durability and fuel-efficiency. For instance, the D-Max nameplate has already been in the Philippines for more than a decade while the mu-X has already seen more than 45,000-unit sales since its launch in 2014.

“Isuzu vehicles are really something to take pride on. Let me tell you that, we are more than just a truck brand. Our pick-up and SUV models deliver the same outstanding performance coming from our expertise on diesel engines,” says Hajime Koso, president of Isuzu Philippines Corporation.

Aside from touting the various advantages of Isuzu vehicle ownership, the “I Love Isuzu” campaign showcases an entire motoring lifestyle that’s characteristic of Isuzu owners—the one that has evolved into fond memories throughout Isuzu Philippines’s more than 20-year history.

The campaign introduces a series of “My Isuzu Story” videos which depict heartfelt testimonials from Isuzu owners.

Showing their solidarity, the various Isuzu clubs such as the mu-X Owners Club of the Philippines (mu-X OP), Team Isuzu Pilipinas (TIP), and Team Isuzu Car Enthusiasts (Team ICE) were in attendance, holding a club meet and new member registration during the event launch.

The launch event which runs until Sunday, April 28 (10 AM to 9 PM) at the Festival Supermall in Alabang, Muntinlupa City also offers special promos and discounts on selected Isuzu models as well as public test drives and other activities.

The “I Love Isuzu” campaign aims to encourage Isuzu customers to actively promote and share their experiences of the Isuzu brand, and to ultimately grow the community of Isuzu owners in the Philippines.

Moving forward, the campaign will also involve new social media engagements on Facebook and Instagram in conjunction with Shell Pilipinas.

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