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April 21, 2019

Nissan is Now Philippines's Third Best-Selling Nameplate

Nissan is now the third best-selling car brand, according to the latest figures released by the Chamber of Automotive Manufacturers of the Philippines or CAMPI. Currently, the carmaker now holds a 11.3 percent market share, up from 6.1 percent last year.

Despite a challenging 2018, brought about by the implementation of a revised new vehicle excise tax, Nissan managed to grow 58.5 percent for Fiscal Year ending March 2018 (April 1, 2017 to March 31, 2018). They’ve also managed to record higher sales, beating their own figure set in 2017.

The Nissan Navara pickup truck drove the sales record for Nissan, accounting for 47.4 percent of total sales, and becoming one of the pick-up segment’s top-selling models. Notably, the Nissan Terra already contributed 16.3 percent of the total sales since the brand started selling the mid-sized SUV last August. Other models that performed well include the Nissan Urvan and Nissan Almera, contributing 16.9 percent and 14.9 percent of the total sales, respectively.

“Nissan’s achievements come from putting the customer at the heart of everything we do, and transforming the way people drive and live in the Philippines,” says Atsushi Najima, the new president and managing director of Nissan in the Philippines. “Our success is built upon the strong foundations laid by my predecessors, the people of Nissan, and the dealer network. From here, our goal is to sustain this game-changing growth by focusing on delivering quality service, exceptional customer experience, and exciting products equipped with Nissan Intelligent mobility.”

As part of its future development plans, the company recently announced that it would be launching the Nissan LEAF in the Philippines by 2020. Nissan also has plans to expand its dealership network to more areas in the country and improve its branches through the global retail visual identity known as the Nissan Retail Concept (NRC).

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