Friday, April 5, 2019

Kia Philippines Just Gained the Upper Hand in the Korean Car Price War


It looks like the top two Korean brands in the country are about to instigate a price war with each other. After launching its game-changing Soluto sub-compact sedan, Kia found its thunder stolen by its mechanical twin, the Hyundai Reina less than 24 hours later. Since then, these two have been engaging in a peso tug-of-war. For the next few days, it looks like Kia Philippines may have the upper hand.

For the Manila International Auto Show, Kia Philippines is discounting their entire line-up (sans the newly-launched Forte, Stinger, and K2500 truck) and that brings their price lower than their Hyundai counterparts. Let’s see how they stack up:
  • Hyundai Reina 1.4 GL 5 M/T – P 638,000 (up P 40,000 from its introductory price)
  • Hyundai Reina 1.4 GL 4 A/T – P 688,000 (up P 40,000 from its introductory price)
  • Kia Soluto 1.4 LX 5 M/T – P 625,000 (P 610,000 with MIAS offer)
  • Kia Soluto 1.4 LX 4 A/T – P 675,000 (P 660,000 with MIAS offer)
  • Kia Soluto 1.4 EX 5 M/T – P 685,000 (P 670,000 with MIAS offer)
  • Kia Soluto 1.4 EX 4 A/T – P 735,000 (P 720,000 with MIAS offer)
With the exception of the top-of-the-line Soluto 1.4 EX 4 A/T, it looks like Kia has pretty much beat the Reina in terms of pricing after Hyundai opted to increase their pricing by P 40,000 starting this April. Oh, and remember that the Soluto is the one that’s got things like Apple CarPlay and reverse sensors as standard equipment.
  • Kia Picanto 1.0 LX M/T – P 590,000 (P 575,000 with MIAS offer)
  • Kia Picanto 1.0 LX A/T – P 635,000 (P 620,000 with MIAS offer)
  • Kia Picanto 1.2 EX M/T – P 700,000 (P 685,000 with MIAS offer)
  • Kia PIcanto 1.2 EX A/T – P 745,000 (P 730,000 with MIAS offer)
Things get interesting as we move on to the compact SUV category:
  • Hyundai Tucson 2.0 GL 6 M/T 2WD – P 1,308,000
  • Hyundai Tucson 2.0 GL 6 A/T 2WD – P 1,378,000
  • Hyundai Tucson 2.0 CRDi GL – P 1,645,000
  • Hyundai Tucson 2.0 CRDi GLS – P 1,835,000
  • Kia Sportage 2.0 LX 4x2 Gas – P 1,290,000 (P 1,260,000 with MIAS offer)
  • Kia Sportage 2.0 LX 4x2 Diesel – P 1,545,000 (P 1,515,000 with MIAS offer)
  • Kia Sportage 2.0 EX 4x2 Diesel – P 1,820,000 (P 1,790,000 with MIAS offer)
See? In every single variant it looks like Kia’s killing the Tucson by adjusting their price making them significantly cheaper than their Hyundai counterparts.
  • Hyundai Santa Fe 2.2 CRDi GLS – P 2,338,000
  • Kia Sorento 2.2 EX A/T 4x2 – P 1,895,000 (P 1,875,000 with MIAS offer)
  • Kia Sorento 2.2 EX A/T 4x4 – P 2,195,000 (P 2,175,000 with MIAS offer)
Okay, granted the Sorento’s getting long-in-the-tooth compared to the Santa Fe, but take note: for the price of the Hyundai, you can actually get the 4x4 variant of the Kia and still have change left over. Getting the drift?

Finally, there’s the Grand Carnival:
  • Kia Grand Carnival LX 11-seater – P 1,995,000 (P 1,965,000 with MIAS offer)
  • Kia Grand Carnival EX 7-seater – P 2,295,000 (P 2,265,000 with MIAS offer)

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